LIMITED BUDGET DOES NOT MEAN LIMITED IMPACT
15 October 2013 – 2pm . Bertie Bosrédon
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How you can use free/cheap tools to build a professional looking website, increase awareness, campaign, and raise money!
15 October 2013!
!On budget!
Bertie Bosrédon* @cafedumonde http://bertie.fr . [email protected] */bow-ray-dom/
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About me!!!!!!!
! British Heath Foundation (5 years)!
! Breast Cancer Care (6 years)!
! Freelance (since Feb.2012)!
! Amnesty International, Samaritans, International Tibet Network, Scope, Christian Aid, CharityComms, Jesuits in Britain, Willow…!
! Podcast!
! Web strategy and web design year 6 (11-12 years old)!
Bertie Bosrédon* @cafedumonde http://bertie.fr . [email protected] */bow-ray-dom/
CMS$
CRM$Donors$|$Events$|$Members$
Stakeholders$|$etc.$$$$$
Media$Poli;cal$contacts$
Campaigning(tool$
Campaign(emails(Pe//ons(
MPs$
Off3line(capture$
DM$agency$
Email((Service((Provider$
HR$VolunAteers$
Finance$
Text(dona/on(
Dona/ons(RG(Dona/ons(SG(Events(…(
Charity(digital(ecosystem(
Social(Media(Monitoring(Broadcas/ng$
It’s complicated…
Intranet$
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Digital presence!!Owned Bought Earned !
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Owned! ! Website!
! Newsletter!
! Mobile and app!
! Third party!
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Website!
Wordpress!
Drupal!
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*
*
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Cost of a website!!!!!
!…. But it takes time!
Domain name: !5€/year!Hosting: !70€/year!CMS: ! !free!Theme:! !35€/forever!!Total: ! !110€ !!
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Owned!Email Service Provider!
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Cost of a website!!!!!
!…. But it takes time!
Website: !110€!Email: ! !free!!Total: ! !110€ !!
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Owned!Third party!
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Cost of a website!!!!!
!…. But it takes time!
Website: !110€!Email: ! !free!Third party: !commission
! !or free!!Total: ! !110€ !!
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Bought! ! Search!
! Advertising!
! Affiliate!
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Bought!Search!
Search Engine Optimisation (SEO)
Pay-Per-Click (PPC)
$10,000 (up to $40,000) per month!£6,600 (up to 26,400)!!Max. bid £2/click !
Google Analytics (free)!
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Bought!Display advertising!
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Cost of a website!!!!!
!…. But it takes time!
Owned: !110€!!Search:! !free grant
! !(7,000€!)!Advertising: !as much as
! !you want !!
!Total: ! !110€ !!
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Earned! ! Online PR!
! Social Media!
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Earned!Online PR!
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Earned!Social Media!
X!
91% of adults online use social media
Source: http://www.guardian.co.uk/voluntary-sector-network/2012/oct/09/practical-guide-started-social-media
Source: http://www.fanalyzer.co.uk
35-65+ 37.1%
Every month, in the UK 184 million hours watching YouTube, average session 20 minutes!
2nd biggest search engine
Source:http://www.newmediatrendwatch.com!
Twitter has over !200+ million users!80% mobile access !
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150 million users!UK 11 million !
11 million users!
been there done that
3.5 million users!
* How do you choose?!
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The tools!
£26! £39! £65!£6!
£0!
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Cost of a website!!!!!
!…. But it takes time!
Owned: !110€!!Bought:! !free/flexible!Earned:! !80€/year
! !6.66€/month !!
!Total: ! !190€ !!
Not much!
Low!
How much does it really cost…!
Time / expertise
Expectations
High!
A lot!
190€
1,000€
100,000€
20,000-50,000€
3,000-5,000€
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Thank you !
!!
Bertie Bosrédon* @cafedumonde http://bertie.fr . [email protected] */bow-ray-dom/
and good luck
