Download - Ibm's business analytics portfolio
Growing complexity of business demands for information
Why?
How are we doing?
What should we be doing?
…
Analysis
Reporting
Planning
INTERN
AL DATA
EXTERNAL DATA
ERP
MAINFRAME
EXTERNAL
BILLING
HR
CRM
…
Dashboarding
Scorecarding
Budgeting …
InformationInformation-driven and accountable culture through Dashboards and Reports
InsightEarly identification of opportunities and issues through Analysis
ActionAlign resources with decisions through Planning
Business leaders ask these questions to grow their businessBoth Midmarket and Departmental leaders
IT
“Am I attaining savings and maintaining infrastructure (computers, databases, networks) required to support growth of our business?”
Finance
“Do I fully understand my company’s finances, ROI, compliance, risk, disclosure and regularly reporting requirements?”
Sales, Marketing, Channel
“Am I maximizing sales and market growth opportunity through marketing and route-to-market sales structure?” (direct sales and partner channels)
HR
“How do I maximize retention, optimize staffing mix and attain best practice benchmark benefits?”
Operations“Are my back-office and supply chain infrastructure and processes effective, maximizing profitability?”
Top management/Owner
“How do I improve performance, profitability and grow my business?”
Investing in an Analytics Platform
Risk Management
Competence / Skill Level
Com
petiti
ve A
dvan
tage
Transactional Data
Forecasting & Planning
Ad Hoc reporting
Information Warehouse
Standardized Reporting
Predictive Modeling
Standards: Master DataDataset ManagementCommon Dimensions
Applications:Blue InsightCognos BICognos TM1SPSSAlgorithmicsExcel Automation
Resulting Capabilities: In Memory Analytics Integrated Planning & AnalyticsEnterprise Data Scale Real time reporting Advanced analytics Predictive Capabilities Mobile
Common Delivery: Finance Analytics Portal
Benefits of Cognos on z/OS
• Timely, accurate and secure access to information
• Superior scalability, availability and performance
• Reduced Cost and Complexity• Rapid Deployment and Expansion