iBeaconsNew opportunity for retail
Customers need you
• Customers want to buy from you !
• But sometimes it’s too hard
But not in the way they used to
Proximity vs Location• Both are useful and important
• Location generally by GPS
• Location not specific enough
• Location lacks context
The rise of mobile
18.9% Increase in online sales over 2012
39.7% increase in mobile traffic
$135.27 average online order
http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2013.pdf
Black Friday sales in the USA 2013
Drive more customers into your stores
Enhance the in-store experience
Support customers to get product information
Know your customers
Discover how your physical stores contribute to online sales
Waitrose
• Supermarket chain
• Push message with personal welcome
• Scanning bar codes for product info
• Call for staff assistance incl. who, where and
what the like
• Location sensitive discounts
Permission = Trust• Get the EXPLICIT permission of your customers
Early adopters
• Apple
• Macy’s - Shopkick
• Major League Baseball
What are iBeacons
iOS vs Android
Nathan Donaldson
www.boost.co.nz
nz.linkedin.com/in/nathandonaldson/
