Download - iBeacon - Midwest Mobile Summit 2014
iBeacon: The power to rattle your industry or start a new company
@KurtMcIntire
#iBeacon@VektorDigital @KurtMcIntire
Source: aim.org
Source: aim.org
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
Source: starhooks.blogspot.com
three minutes elapse
Source: starhooks.blogspot.com
Overview1. What is iBeacon? 2. How do they work? 3. Requirements 4. Applications
Joke and Photo Source: Punch Through Design
#iBacon
Bluetooth Low Energy Optimized for small bursts of data Impressive battery life Ideal for iBeacons
Photo Source: Beekn.net
#iBeacon
UUIDB9407F30-
F5F8- 466E- AFF9-
25556B57FE6D
Flat Screen TVs Computers
Games
Cameras
Flat Screen TVs Computers
Games
Cameras
Strategically placed iBeacons at
doorway
Flat Screen TVs Computers
Games
Cameras
iBeacons near TVs
Flat Screen TVs Computers
Games
Cameras
iPhoneTalks to Database
Flat Screen TVs Computers
Games
Cameras
Database pushes custom
messages
Flat Screen TVs Computers
Games
Cameras
Database pushes custom
messages
Custom apps talking to iBeacons
Phones and tablets As iBeacons
passbook and google wallet passes with iBeacons
250,000,000 Bluetooth low energy Phones and tablets
Photo Sources: QualCom, RedBear, Estimote, Roximity
manufacturers
manufacturersManufacturer Battery Life
(yr) SDK Hardware Cost (USD) Software Cost
Gimbal Series-10 0.2 to 1 YES $5.00 $0.40-0.60 per
user*
Gimbal Series-20 1 to 3 YES $10.00 $0.40-0.60 per
user*
Estimote 1 YES $33.00 -
Roximity 2 YES $3.50 - $50.00 $10.00 / beacon (optional)
RedBear 0.5 to 1 NO $23.00 - $35.00 -
*over 10,000 active users
Content management
The payoff - Heat maps
1. User needs your app • caveat - Passbook & Google Wallet
2. User needs Bluetooth BLE compatible device
3. User needs Bluetooth on 4. User must allow you to push messages
Requirements
Uncle Ben says,
Photo Source: Thefilmcricket.wordpress.com
1. Don’t spam the s**t out of people 2. Don’t send repeat messages 3. Provide value
Photo Source: Thefilmcricket.wordpress.com
PKPKT
PKPKT
http://pkpkt.com/
Photo Source: insidemobileapps.com
Apple StoreALL 254 Retail Locations
Photo Source: insidemobileapps.com
MLB
At the Ballpark
Photo Source: CNET News : MLB tests Apple's iBeacon at Citi Field
NFL
Mobile app
Photo Source: nytimes.com
Safeway Stores
Photo Source: idownloadblog.com
iBeacon
@VektorDigital @KurtMcIntire
The power to rattle your industry or start a new company
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