Download - IAB reklamfeszt rising stars_2012_09_20
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Szabó Ákos
IT, IAB Hungary
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A form of online advertising where an advertiser’s message is shown on a destination web page, generally set off in a box at the top, in the middle or to one side of the content of the page.
Digital display advertising?
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HotWired Az első kereskedelmi célú online magazin
1994
A szerény kezdet
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AT&T az első online hirdetés (1994, okt. 27.)
A szerény kezdet
Full (Standard) Banner 468*60 pixel
78% Click Through Rate
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A szerény kezdet
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Banner Ads
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Banner Ads
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Banner Standardok
Standard
Ad Units
2000
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Survival of the Fittest
Universal
Ad Package
Standard
Ad Units
2011
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A méret számít!
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Eközben Magyarországon…
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Eközben Magyarországon…
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Eközben Magyarországon…
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Eközben Magyarországon…
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Eközben Magyarországon…
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Eközben Magyarországon…
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Next ?
Szabó Ákos
elnökségi tag, IAB Hungary