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Mike O’[email protected]/in/mikeoneil
Lori [email protected]/in/loriruff
ROCK Your Online PresenceWith LinkedIn®
1
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Integrated Alliances (IA)
is not associated in any way with
LinkedIn®, Twitter®, Facebook®
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“Connections” 27,000 “Followers” 27,000 “Friends” 3,000
Mike O’Neil
1,000 Rock Concerts
Founder, President, AuthorThe LinkedIn Rock Star!
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“Connections” 13,000 “Followers” 26,000 “Friends” 2,000
Lori RuffIA Executive, Microsoft Certified Trainer
The LinkedIn Diva, Lifetime Rock Fan
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Rock StarLinkedIn
Rock Stars
So, ya’ wanna rock?
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Let’s Go!
The Cars, 1977
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LinkedIn® Profile
• Your Identity on LinkedIn• Biography, Brochure or Ad− About you AND your organization
• Match the official company story• “Fit in” and STAND OUT
Think MARKETING and KEYWORDS
Who are you? -
The Who, 1978
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Profile Text
• Problem - No Spell Check on LinkedIn• Solution - Use Microsoft Word to write and store it
− Use MS Word and Compose, Edit, Copy, Paste * − Use Firefox that has a crude spell-checker
* The Word File is your MASTER TEXT
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See Me, Feel Me – The Who, 1973
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• Headshot ONLY – LinkedIn rules• White/Light background is best• Only 80 x 80 pixels (upload up to 4MB)• Crop the picture on LinkedIn• Camera phone photo is good enough!
Photograph –
Def Leppard, 1983
Picture-Photo
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• Display FULL name• Former/Maiden Name – use wisely• Lock determines who can see what
What’s Your Name? –
Lynyrd Skynyrd, 1977
Name
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Headline – Your Sound Bite
• Show in search listings, including GOOGLE• Your credentials• Might add E-Mail Address• 140 characters available, use 100+• Use Special Characters to improve readability
Kiss –
Shout it out loud, 1976
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Status – What are you working on?
• NOT what are you doing RIGHT NOW• 120 characters, use 100+• Supports links e.g. http://www.mylink.com• Update it every 1-4 weeks as needed
Marvin Gaye –
What’s goin’ on, 1977
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Summary
• 2,000 characters allowed• Official Info about company• Info about you and your role• What makes you special?
Formatting Options:
– Bullets, spacing, ALL CAPS– Special Characters (•♦►)
Don’t stop thinking about
tomorrow -
Fleetwood Mac, 1977
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Specialties
• 500 characters available• List keywords using commas, bullets• (ACRONYMS are OK)
Formatting Options:
– Bullets, spacing, ALL CAPS– Special Characters (•♦►)
We’ve only just begun
– The Carperters, 1970
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Experience
• List all jobs, very little text• What the company does• Who you sell/sold to• Where you provided your services• Your role there and what made you special• Years are accurate enough
Are you experienced?
– Jimi Hendrix, 1967
Old Days –Chicago, 197515© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
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Recommendations
• Shows credibility• Get 10-15 recommendations
− From co-workers, customers, partners
• Describe a project, use numbers• 3-4 sentences is plenty
I get by with a little help from my
friends –
The Beatles, Joe Cocker, 1960’s
You’ve got a friend – James Taylor, 197116© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
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Education
• List all schools with little text• Include Professional Training
School’s Out – Alice Cooper, 1972
My old school –
Steely Dan, 1973
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Additional InformationWebsites
• Use all 3 you are allowed• Customize the label (Other)• Main Web site, Sub-Pages• Twitter or Facebook Page
2 out of 3 ain’t bad –
Meat Loaf, 1974
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Additional InformationInterests
• What you do when not working• Keep it simple• 1,000 Characters, Commas, are KEY,
The Real Me –
The Who, 1977
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Additional InformationGroups and Associations
• Don’t have to be a member• List both the name AND the ACRONYM• 1,000 Characters, Commas, are KEY,
A matter of trust –
Billy Joel, 1986
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Additional Information Honors and Awards
• Not critical to have it completed• Good place for business awards, not personal
David Bowie –
Fame, 1975
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Personal Information
THE place for phone, address, etc. Lock determines who can see what
Edit
View
Call me – Blondie, 1980
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Contact Settings
• Tell others When/If/How it is OK to contact you• Might include an E-Mail address• Select ALL 8 Options
I can’t go for that –
Hall & Oates, 1981
Stayin’ aliveBee Gees, 197623© Copyright 2003-2010 - Integrated Alliances - All Rights Reserved
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LinkedIn Groups
• Join at least 20 Groups• Allowed 50 Groups and 50 Subgroups• Join groups in your profession, geography• Join groups where customers/partners are• Click Logo OR Text to join from Profiles
Run with the pack –
Bad Company, 1976
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Thank You• Found this helpful?• Want/need help?– Online Business Presence Services– Profiles, Networks, Training– Speaking, Training, Conferences
• Add millions, connectwww.mikeisonline.comwww.loriisonline.com
IASocialMedia.com – RockTheWorldBook.com - 303-683-9600