Download - I Diagnose Bio Melbourne Final
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iDiagnose – FDA approves the first iPhone application
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"Smartphones are incredibly powerful devices capable
of saving lives, saving money, and improving healthcare
in a dramatic fashion, and we carry these massively
powerful computers in our pockets.“
Dr. Peter Bentley, the inventor of iStethoscope app,which has been downloaded by more than three million people
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If your product or service can be delivered on an iPhone,
then it will be - and is probably already under
development by your competitors
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The iPhone, iPad and Android
have more processing power
and more connectivity options
than many traditional
diagnostic machines
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Consumers want
to use their smart phones
to self-diagnose … >10,000
health related Apps available
for iPhone and Android
(and insurance companies like it too)
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Opportunities for Biomedical device companies are huge:
Powerful manufacturers
Standard, robust, FDA approved* platform
Reliable upgrade path
Intuitive to use
Wide spread user base
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iPhone development time frames are faster than custom OEM devices
Typical software upgrade cycles are weeks to a few months
Shelf life is as long as the App sells – as soon as sales slow, new versions can be released
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Some trusted
companies are
starting to embrace
the iPhone …
ie lots of clinical governance
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but many are simply
geeks who designed
a program because
they could
“…clinical what ?”
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Unfortunately at this point most Consumers don’t know
who is a geek and who is a ‘trusted’ corporate
So what do they do ?
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They choose the App recommended by their friends
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Two types of business models for developers:
At the moment the Apple iStore does a lot of the marketing heavy lifting making it easy for anyone to sell an App
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Two types of current business models for developers:
Geeks: whatever they can sell is cool as they mostly don’t value their time
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Two types of current business models for developers:
‘Trusted’ Names: Freemium or ‘proper’ priced apps and hardware
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Future business models emerging:
‘Trusted’ Names:Chargeable ‘Cloud’ based expert diagnosis with iPhone as data capture & display device
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And there’s two types of customer for your App:
The Physician
The Patient
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Prediction:
Apple will need to respond to clinical governance
concerns and will open a
specialist app store for professionals
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So while we’ll likely continue to see rapid migration of
medical software, diagnostics & accessories to the
iPhone, there are
three big issues for App developers and iPhone users:
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1. Apple,through its developer agreements, absolves itself of the responsibility of screening apps … for whatever compliance is necessary
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2. LiabilityDevelopers must indemnify Apple from any liability issues
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3. Just who arethe developers of these often trusted & quite invasive Apps ?