Download - Hyperlocal targeting on the mobile platform
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Hyperlocal Targeting On The Mobile Platform
Insights for Business
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It’s never been easier to target customers where they are, when you want to reach them.
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133.7 million consumers— a full 52.5% of the U.S. population— own a smartphone...
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... making them accessible for marketers to reach them in more immediate ways than ever.
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Hyperlocal targeting gives marketers the ability to reach just the consumers they want to reach, at the times and places where it matters.
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New Ways to Reach Consumers
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But marketers are missing out.
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Today, mobile accounts for 10% of all media consumption by consumers, yet only 1% of marketers’ overall spend.
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Challenges for Hyperlocal Targeting
● Dirty Data: Complex algorithms and inconsistent standards get passed off as location data.
● Privacy: Intimacy is both an opportunity and a challenge, requiring advertisers to tiptoe between relevance and voyeurism.
● Measurement: Mobile users often make purchases offline, making it difficult for marketers to measure the full ROI of a campaign.
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Even as the technologies improve, marketing involvement in hyperlocal remains behind the curve.
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Get a copy of the full white paper.
Visit:http://streetfightmag.com/research-insights/hyperlocal-targeting-on-the-mobile-platform/
It’s time to bridge the knowledge gap and discover vastly improved ROI.