Download - Hyperlocal News: Back to the Future
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HYPERLOCAL NEWS: BACK TO THE FUTURE
HOLLY EDGELL
COMMUNITY EDITOR, WCPO DIGITAL - CINCINNATI
APRIL 27, 2013
SPJ REGIONS 5 & 7 SPRING CONFERENCE, ST. LOUIS
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BEAR WITH ME…
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WHAT DO WE MEAN BY HYPERLOCAL?
• News & information about your town, neighborhood, community
• schools, municipal government, events, real estate, sports, hobbies, jobs, people, development, sports, police, fire
• “Bread and butter” news
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WHAT ELSE DO WE MEAN?
• Your town, neighborhood, community
• Voices (blogs, OpEd, comments)
• Social media
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WHO’S NO LONGER DOING IT?
2007-2013
2010-2012
2009-2012
MORE HERE
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WHY IT’S IMPORTANT
For communities• As a source for news and information “where you
live”
• As a watchdog on institutions out of the eye of larger news organizations
• As a “place” where people can connect; share info; find support
• Breaking & continuing news from the “front lines” where the story lives
• Newtown, CT Patch “Sandy Hook” coverage
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WHY IT’S IMPORTANT
For local government, organizations & institutions
• As a platform for disseminating emergency information; alerts, announcements
• To publicize resources and support
• A means of getting news coverage that may not be “big enough” for other media outlets
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WHY IT’S IMPORTANT
For locally owned businesses
• Cost-effective advertising options
• Targeted advertising
• Connecting with customers as neighbors who share a community
• A means of getting news coverage that may not be “big enough” for other media outlets
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THE VIEW FROM 2009
From FastCompany.com (9/09)
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PAYING FOR IT
• Advertising
• Paywall
• Premium content for members
• Crowd funding
• Grants
• Investors
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LOCAL ONLINE ADVERTISING (2012)• Legacy local media companies still control 92% of all
advertising, including half of all locally spent online advertising.
• Borrell forecasts 18% overall growth as local online advertising goes from $15.7 billion this year to $18.5 billion.
• That share is starting to grow, at the expense of local pureplay Internet companies.
• Mobile advertising (smartphones and tablets), will push the total expenditure to more than $26 billion by 2016.
Source: Borrell Associates (2012)
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THE VIEW IN 2013
Chris Tolles, quoted in StreetfightMag.com (4/22/13)
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WCPO DIGITAL AND 9 ON YOUR SIDE
• Channel 9 Broadcast coverage area:
• Greater Cincinnati, Northern Kentucky, Southeastern Indiana
• ABC Affiliate• Owned by Scripps Media
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HOW WE DO LOCAL & HYPERLOCAL
“Newsroom within a newsroom”
LEGACY (TV) + DIGITAL (3 screens) + SOCIAL
1. Original “digital-first” beat reporting
2. Broadcast & web staff collaboration
3. Freelancers
4. Journatic
5. Social
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WHERE ARE WE GOING?
Mike Fancher, former editor of The Seattle Times in StreetFightMag.com (4/19/13)
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RESOURCES
StreetFightMag.com covers hyperlocal news
Columbia Journalism Review has a hyperlocal news directory at CJR.og
HollyWorld (my blog): Hyperlocal journalism: Too important to fail (2/11/13)
Find this slideshow
Let’s connect on Twitter! @hollyedgell