Download - Hybris presenatation sydney
NEARLY HALF OF AUSTRALIAN SMARTPHONE OWNERS HAVE OWNED ONE FOR LESS THAN A YEAR (104% growth to 49% of population)
Source: ACMA
33% OF AUSTRALIAN HOUSEHOLDS HAVE AT LEAST ONE TABLET DEVICE, UP FROM ONLY 2% LESS THAN THREE YEARS AGO.
Source: Neilsen
ALREADY MOBILE (INC TABLET) IS…
Sources: eMarketer, IAB, IBM Digital Analytics Benchmark, Gartner, Gartner, Strategy Analytics, Forrester, Neilson
10% OF US ECOMMERCE RETAIL $$ 47% OF SITE TRAFFIC IN AUSTRALIA $1bn OF 21012 AUS CE SPENDING 27% OF GLOBAL WEB TRAFFIC
BUT ONLY 1% OF THE AD MARKET
Interest in buying in next 6 months among USA kids ages 6-12.
48% 39%
34% 34%
33% 31% 31%
29% 29%
28% 26%
25% 21%
20% 20%
19% 19%
18% 16%
14% 14%
9% 8%
6% 4%
iPod Touch iPhone
Kinect for Xbox 360 Computer
iPad Nintendo WII U
iPad Mini
Nintendo 3DS/3DS XL Tablet Computer other than iPad
Nintendo DS/DS Lite/Dsi/Dsi XL Sony Playstation 3
Microsoft Xbox 360 E-Reader
Nintendo WII Smartphone other than iPhone
Kindle Fire Smart TV
PlayStation Portable Android Smartphone
PlayStation Vita PlayStation Move
Samsung Galaxy (Note or Tab) Other Mobile Phone
Microsoft Surface Apple TV
Source: Nielsen, 11/12
AND THAT’S JUST MOBILE. THAT DOES NOT ACCOUNT FOR SOCIAL, GLOBAL, LOCAL, CONVERGENT FACTORS THAT CROSS VERTICALS AND THREATEN PROTECTED GARDENS & WALLS.
UBIQUITOUS CONSUMER CONNECTIVITY. UNPRECEDENTED INNOVATION. ULTRA COMPETETIVE ECOSYSTEMS. FEARLESS & RELENTLESS ENTREPRENUERS. ABILITY TO SCALE MASSIVE CONSUMER ENGAGEMENT. NEARLY PLUG & PLAY ENVIRONMENT. THE ADJACENT POSSIBLE. BEAUTIFUL, CURATED, CONTEXTUAL EXPEREINCES. THE RISE OF THE GLOBAL CONSUMER. THE POWER OF SOCIAL ENGAGEMENT. THE RISE OF THE PROSUMER. THE ELIMINATION OF CHANNELS. THE ERA OF OMNICOMMERCE.
BY 2017, DUE TO INTERNET ENABLED PRICE VISIBILITY, THE CUSTOMER EXPERIENCE WILL BE THE KEY DIFFERENTIATOR OF YOUR ORGANISATION
YOU MUST… ACT ON THE CONTEXT. CAPTURE THE MOMENT. DELIVER ON THE TOTAL EXPERIENCE. YOU MUST BECOME A HABIT.
ZipWhip mix my muesli
WE WANT: PERSONALISATION, INFORMATION, & PRICING CONSISTENT ACROSS ALL TOUCHPOINTS
THE BIGGEST CHALLENGES… CLICK & COLLECT - CHANNEL CONFLICT - LOGISTICS - CONSISTENT INFORMATION (discuss)