Download - HRM Motorola Case Study
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Talent Acquisition due diligence leading to
employee engagement- Motorola Case Study
-Group 3
Abhishek Goel (20)Aliasgar Kagalwala (21)Mitesh Gala (19)
Nitesh Pinge (41)Pooja Raut (42)Pankaj Tiwari (61)
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Introduction
What is TALENT ?
Change in employment patterns leading to intense competition
Competitive advantage
Scarcity of talent in the market
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TALENT ACQUISITION
EPLIPL
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Talent Acquisition
Acquiring and assimilating the best
HR plays a crucial role
Linked to employee engagement and productivity
Not only recruiting but also retaining employees through due diligence.
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Innovative practices in employer branding for
talent acquisition
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Talking about brands…..
Do you know which are top 10 Best Global Brands in the world (Interbrand 2010)?
Or which are the 10 most Admired companies in the world (Fortune 2010)?
Or which are the top MBA Employers in the world?
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Best Global Brands
1 – Coca Cola2 – IBM3 – Microsoft4 – Google5 – GE6 – Mc Donald's7 – Intel8 – Nokia9 – Disney10 – HP
World’s most admired Companies
1 - Apple2 - Google3 - Berkshire Hathaway4 - Johnson & Johnson5 - Amazon.com6 - Procter & Gamble7 - Toyota Motor8 - Goldman Sachs9 - Wal-Mart10 - Coca-Cola
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Top MBA Employers
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Innovative Methods for Employer Branding
Improving the external and internal communication
Providing the employees with the knowledge and skills, rewards and recognition , security.
Amenities like gymnasiums , Paid sabbaticals , sending employees to management programmes, etc.
Networking Personality profiling
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Examples
Google : 20% rule
Philips Software Center : dream project
HCL : Unique philosophy of ‘Employee First’› HCL has got world-wide recognition for its Employee First philosophy › Leader of Human Capital Development´ by Global Services 100
Survey for 2009› Optimas Award for HR Innovation in the US, Reader’s Award at FT › Arcelor Mittal Boldness in Business Award in Europe and CRF Award
for Top Employers UK 2008. › Global HR Excellence awards 2008 and recognized for its
contribution in Global Training and Development at 2008 Employer Branding Awards.
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Employer Brand
The unique and differentiating
promise a business makes to its
employees and potential candidates
Employer Brand
The unique and differentiating
promise a business makes to its
employees and potential candidates
Employee experience
Actual delivery of the promise
throughout the employee lifecycle
Employee experience
Actual delivery of the promise
throughout the employee lifecycle
Brand strengthAttraction of the right
candidatesEmployee engagement
and retentionDifferentiation from
competitorsCustomer engagement
and retention
Brand strengthAttraction of the right
candidatesEmployee engagement
and retentionDifferentiation from
competitorsCustomer engagement
and retention
+
In a Nutshell…
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HUMAN CAPITAL STAFFING STRATEGIES
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Human Capital Theory (Romer-1990)
Human Capital brings the following traits to the job: Intelligence Fulfilling work energy Positive attitude Reliability Commitment
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Staffing : Process of attracting, selecting and retaining competent individuals to achieve organizational goals.
“Great staffing” means imagining about how to get the absolute best people on the bus.
A famous saying- “ People are the most important asset for
any growing company”
The Right
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EMPLOYEE VALUE PROPOSITION (EVP)
What is EVP? -- EVP is an employee’s perspective on “what’s in it for me to work here?” and an employer’s communicated promise to its employees.
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Key Components of an EVP :
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TOP 5 STAFFING STRATEGIES
1. Ask for employee, or even customer referrals; provide incentives and contests for the referral of productive new hires.
2. Consider offering positions as tele-commuting, job sharing or part-time work to tap into a more diverse candidate selection.
3. Publicity is grand! Create interest in your company with press coverage and project your company in a unique format to attract the types of professionals you seek.
cont.
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4. Utilize web-based resources offered; job boards and distribution services, as well as internet newspaper listings. These days people are far more apt to relocate for the right opportunity.
5. Spice up your website; highlight your need for new talent with an "Our Team" page and advertise your company
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Employee Engagement
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What is it??
High employee engagement has been defined as when employees feel positive emotions toward their work, find their work to be personally meaningful, consider their workload to be manageable, and have hope about the future of their work
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High Employee engagement
Can be achieved with the help of› Job design› Support and resources› Working Conditions› Leadership style
Has a positive impact on employee productivity, customer satisfaction, reduces the employee turnover and ultimately contributes to the profits of the company
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An example
Survey conducted at American Automobile Association
Employee engagement scores were positively related with customer service satisfaction ratings
A 5% rise in employee engagement was associated with a potential gain $47 mn. through more sales
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Motorola – IndiaLaunched in 1995Extinct by 2002
Motorola Phones in India (1995)
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Motorola – IndiaConcerns: Market shareReasons: Improper product
portfolio. Non-focus on people
management strategy.
An ill-equipped team.
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Motorola – IndiaStrategic HR Changes: Ed Zander. India – headquarters - high growth
markets (HGM). A new team for the turnaround.
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Motorola – IndiaInnovative HR strategies: Buy rather than build the right people. Leave out people from No.1 player. Look for people who have worked in
turnaround situations and had the experience of beating No.1 players.
Culture fit. ‘‘Hai Dum-I’’ and ‘Hai Dum-II’. iMOTO campaign.
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Motorola – India
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Motorola – IndiaInnovative HR Strategies: Bravo and ‘‘on the spot’’ recognition
awards to star employees.
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Motorola – IndiaResults: Attracted employees to Motorola and kept
them fully engaged.
Rewards: Best Business Team in Motorola Global
Mobile Devices Sales Conference. Among top five brands in India. Eight fold growth of about 14 per cent
market share.
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Motorola – India
Turnaround due to:
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Motorola – IndiaCurrent Challenges: How to keep the acquired talent
constantly engaged? How to provide challenges to sustain
their passion and energy? How to prevent employees being
poached by competitors?
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For ignoring diligence in talent acquisition, companies has to pay heavy price.
Here are a few examples…
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Cultural ShockMerger between Daimler-Chrysler in 1998
Chysler was the most profitable American auto maker
Daimler, the German company, was the maker of the Mercedes-Benz
Post Merger, the performance was entirely different
Pre Acquisition
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Employee Engagement
In 2010, around 65% of new employees recruited quit
Lack of job enrichment & enlargement result in Managers quitting RBIduring last decade
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Wrong Talent Acquisition
Highly successful in Pepsi, John Scullery joins Apple as the CEO in 1983.
The Apple Board forced him out in 1993 as he could not effectively manage Apple's product line and engineering department.
So in spite of being a talented person, John Scullery was the wrong Talent acquired by Apple
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Google.avi
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Thank You