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HELLO!
JANINE CARPENTERHR Director, Quirk
HR HARNESSING THE POWER OF SOCIAL MEDIA16 March 2012
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UNLIKE ANY AGENCY YOU WILL EVER WORK WITH
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IS A CULTURE
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WHY IS THIS RELEVANT?
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OUR APPROACH IS UNIQUE
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SO WHAT IS SOCIAL MEDIA THEN?
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A COLLECTION OF TOOLS…
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(more like these)
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…THAT FACILITATES...
Credit: Ben Werdmuller http://www.flickr.com/photos/benwerd/
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…THE CREATION ...
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… AND SHARING ...
Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
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… OF CONTENT
.
A COLLECTION OF TOOLS
THAT FACILITATETHE CREATIONAND SHARING
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CONTENT COMES IN ALL SHAPES AND SIZES…
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STORIES
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Information
INFORMATION
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REVIEWS
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NEWS
“There's a plane in the Hudson. I'm on the ferry going to pick up the people. Crazy.”
10:36 PM Jan 15th from TwitPic
Views 486,314
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JOBS
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PEOPLE
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So, how big is this Social Media beast?
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2 billion people are online(35% of the world population)
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82% of the global Internet
population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
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10% of total internet time is spent on a social network
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
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Social Media has displaced Email as 4th most popular activity on the Internet.
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
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4 BILLION videos viewed on YouTube every day
Credit: Jared http://www.flickr.com/photos/generated/
Video is
massive.
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The number of minutes spent on Facebook every day.
Credit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
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750 million photos were posted on Facebook during last New Year’s Eve weekend
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What about closer to home?
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About 70% of South Africans who are online, are using social networks
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HOW DO SOCIAL MEDIA AND HR WORK TOGETHER?
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HRPEOPLE
BUSINESS
COMMUNICATION
SOCIAL MEDIA
PEOPLE
TECHNOLOGY
CONTENT
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PEOPLE
HRPEOPLE
BUSINESS
COMMUNICATION
SOCIAL MEDIA
PEOPLE
TECHNOLOGY
CONTENT
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SOCIAL MEDIA IS TRANSFORMING HR
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HOW?
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IN THREE WAYS
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
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People are social, use it to find them.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
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A good platform, use it to keep in touch with your talent.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
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Very public, so manage it.
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
IN THREE WAYS
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SHARESEARCHING SCREENING ENGAGING
MARKETING
1. TALENT ATTRACTION
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SHARE
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SHARE HERE
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LIKE THIS
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SEARCHING
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REFERRALS
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US companies have hired through social networks
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SCREENING TALENT
Social networking profiles are the new CV<full stop>
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79% of talent mangers in the US review candidates online profiles
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ENGAGING
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Amplify your culture on Social Media….
Credit: altemark http://www.flickr.com/photos/altemark/
MARKETING
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MARKETING
…. this will attract like minded talent to your organisation.
The trick is to make it REAL. That is the hard part.
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MARKETING
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GREAT PEOPLE REFER GREAT
PEOPLEREDUCED
COSTSWIDER REACH
ATTRACT GEN Y
4 KEY BENEFITS
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EMPLOYEE COMMUNICATION
KEEPING IN TOUCH
2. INTERNAL RELATIONSHI
PS
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ONLINE
COMMUNICATION
“Technology is shifting power away from the editors, the publishers, the establishment, the media elite. Now it’s the people who are taking control”
Rupert MurdochMogul
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KEEPING IN TOUCH WITH YOUR PEOPLE
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TEAM BUILDING
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PR
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BUSINESS RISKVS
EMPLOYEE RISK
3. RISK MANAGEMEN
T
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BUSINESS RISKS
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EMPLOYEE RISKS
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So what is the biggest single source of risk in the office environment?
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these guys
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“The effect of uncertainty on objectives, whether positive or negative”
What is risk?
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Vicarious liability(employer’s general risk)
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Strict – or “no fault” - liability of an employer for the conduct of an employee acting in the course and scope of employment.
What is vicarious liability?
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3. prioritise1. identify 2. assess 4. treat
Risk management steps
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3. share1. eliminate 2. mitigate 4. accept
Risk treatment
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> Lock employees out of social media sites> Limit access for work purposes only
Eliminate
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> Training > Internet usage and email policies> Communications and brand guidelines> Management pre-approval of publications
Mitigate
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> Disclaimers on digital properties> Website terms and conditions> Insurance
Share
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Hope for the best and deal with it if it happens
Accept
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IN SUMMARY
1. TALENT ATTRACTION
2. INTERNAL RELATIONSHI
PS
3. RISK MANAGEMEN
T
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SOCIAL MEDIA PROMOTESLEARNINGPERSONAL BRANDING
AND THOUGHT LEADERSHIP
THE BONUS SECTION
…. IN ALL ORGANISATIONS
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Questions…?