Transcript
![Page 1: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/1.jpg)
1
![Page 2: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/2.jpg)
[introduce speakers]
Aditi Quadras
Jeff Vidler
Joanne Rudge
2
![Page 3: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/3.jpg)
![Page 4: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/4.jpg)
The Newsstand
4
The Newsstand
![Page 5: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/5.jpg)
5
The Cover
![Page 6: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/6.jpg)
The Challenge
Art
Work
Due
2PM
Cover
Decision
due
2PM
Run
Starts
9am
New
Edition
Hits
Shelves
Distrib-
ution
![Page 8: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/8.jpg)
8
Speed
Affordability
![Page 9: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/9.jpg)
Panel Discussion with Q&A
For more information, please visit www.visioncritical.com
![Page 10: How Vision Critical's innovative IdeaScreen solution is helping Rogers Consumer Publishing improve their newsstand performance](https://reader033.vdocuments.us/reader033/viewer/2022051610/54814a2c5906b50e6d8b463c/html5/thumbnails/10.jpg)
For learning
resources on
IdeaScreen,
concept testing
and more,
visit the
VCU site!
www.visioncriticaluniversity.com