Download - How to validate a Startup Idea using PPC
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How to validate an idea using PPCA small amount of $$$ for idea validation
Ivan LimHead of Marketing - Tweaky
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How to validate an idea using PPC
instead of blowing lots of $$$ on a bogus idea
A small amount of $$$ for idea validation
Ivan LimHead of Marketing - Tweaky
![Page 3: How to validate a Startup Idea using PPC](https://reader033.vdocuments.us/reader033/viewer/2022052822/554c155bb4c905f1518b4cbf/html5/thumbnails/3.jpg)
PPC testing is about getting in front of potential customers
fast, presenting your idea and looking for validation
PPC for Startup Idea Validation
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PPC for Startup Idea Validation
What I’m going to cover
- Search Intent Targeting
- Demographic Targeting
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PPC for Startup Idea Validation
Let’s use an example
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PPC for Startup Idea Validation
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Search Intent Targeting
PPC for Startup Idea Validation
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You are identifying potential customers by
the searches they make online
PPC for Startup Idea Validation
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PPC for Startup Idea Validation
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Step #1 Figure out what search
terms your solution should appear in
PPC for Startup Idea Validation
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https://adwords.google.com/o/KeywordTool
PPC for Startup Idea Validation
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Example KeywordsKeywords :
- Peer to Peer Car Rental
PPC for Startup Idea Validation
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Keywords :
- Peer to Peer Car Rental
Fail Factor
- Traffic numbers per month are too small for testing (210 searches in the US)
PPC for Startup Idea Validation
Example Keywords
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Keywords :
- Budget Car Rental
PPC for Startup Idea Validation
Example Keywords
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Fail Factor
- Budget is the name of a competitor- Searches looking specifically for your competitors will contaminate your data integrity for testing
Keywords :
- Budget Car Rental
PPC for Startup Idea Validation
Example Keywords
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Keywords :
- Car Rental
PPC for Startup Idea Validation
Example Keywords
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Win Factor
- Big search traffic numbers means you can test the market quickly- But is highly competitive (expect to pay $$$)
Keywords :
- Car Rental
PPC for Startup Idea Validation
Example Keywords
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Keywords :
- Last Minute Car Rental
PPC for Startup Idea Validation
Example Keywords
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Win Factor
- Greater specificity with strong traffic numbers (1,300 a month)- Great opportunity to test a segment of your market
Keywords :
- Last Minute Car Rental
PPC for Startup Idea Validation
Example Keywords
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Other keyword tools
http://soovle.com/
PPC for Startup Idea Validation
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Step #2 Setting up your Ads
PPC for Startup Idea Validation
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PPC for Startup Idea Validation
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PPC for Startup Idea Validation
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Ad tips- Straight to the point
- Specify 1 way that you’re different (e.g rent cars from neighbours not expensive rental companies)
- Leverage location targeting
- Use separate landing pages to learn what benefit appeals the most
- Include target keywords in the ad text (Google highlights this and it catches the eye)
PPC for Startup Idea Validation
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Step #3 Measuring Success
PPC for Startup Idea Validation
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How do you measure success?
- Strong Click Through Rates (CTR)
- Strong conversion rates on landing pages (e.g sign ups)
- Don’t be overly concerned with Cost Per Clicks (that is optimization) you’re looking for traction
PPC for Startup Idea Validation
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Demographic Targeting
PPC for Startup Idea Validation
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You are identifying potential customers by
who they are
PPC for Startup Idea Validation
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PPC for Startup Idea Validation
Facebook ads ROCK at demographic targeting
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PPC for Startup Idea Validation
I want to target... 20-26 years old males
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PPC for Startup Idea Validation
who are single
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PPC for Startup Idea Validation
live in America
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PPC for Startup Idea Validation
love road trips... the activity
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PPC for Startup Idea Validation
like these brands
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PPC for Startup Idea Validation
#BOOMTOWN
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Understand your audience intimately
PPC for Startup Idea Validation
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PPC for Startup Idea Validation
- Use questions
- Try lots of images
- Always sell your unique difference
- Aim for action, not show and tell
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Ad tips- Test against different customer personas
- Do not be vague in your ads, be specific about your idea (each click can mean some form of validation)
- Be relentless in finding new interests to target
- Forget about targeting broad interest categories. This is testing not customer acquisition
- Watch for ad fatigue
PPC for Startup Idea Validation
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How do you measure success?
- Strong Click Through Rates (CTR)
- Strong conversion rates on landing pages
PPC for Startup Idea Validation
![Page 40: How to validate a Startup Idea using PPC](https://reader033.vdocuments.us/reader033/viewer/2022052822/554c155bb4c905f1518b4cbf/html5/thumbnails/40.jpg)
So why use PPC for idea validation?
PPC for Startup Idea Validation
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So why use PPC for idea validation?
PPC for Startup Idea Validation
Fast Feedback Loop
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So why use PPC for idea validation?
PPC for Startup Idea Validation
Little EffortFast Feedback Loop
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So why use PPC for idea validation?
PPC for Startup Idea Validation
Little Effort
Measurable
Fast Feedback Loop
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So why use PPC for idea validation?
PPC for Startup Idea Validation
Fast Feedback Loop Little Effort
Measurable Targeted
![Page 45: How to validate a Startup Idea using PPC](https://reader033.vdocuments.us/reader033/viewer/2022052822/554c155bb4c905f1518b4cbf/html5/thumbnails/45.jpg)
How to validate an idea using PPC
instead of blowing lots of $$$ on a bogus idea
A small amount of $$$ for idea validation
Ivan LimHead of Marketing - Tweaky