How to Use Storytelling to Create an Amazing Case for
Support for Your Non-Profit
Presented by Joe Garecht
TheFundraisingAuthority.com
Joe Garecht Founder, The Fundraising Authority
Author of The Non-Profit Fundraising Formula and How to Raise More Money for Any Non-Profit
Have raised over $30 million during my fundraising career
What We’ll Cover in this Webinar
What is a case for support? Why does it matter for our non-profit?
How does storytelling relate to a case statement? How can I write an amazing and emotionally
compelling case for support? What can we do to collect great stories for our case
statement?
What is a Case for Support?
What is a Case for Support?
A case for support casts a bold vision for a better future, and invites donors to get
caught up in that vision.
Who Needs a Case for Support?
How Do You Use a Case for Support?
Storytelling and Your Case for Support
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Storytelling and Your Case for Support
Story matters.
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Storytelling and Your Case for Support
Your non-profit is the hero of a story.
Tell that story.
7 Key Items to Include in Your Case for Support
7 Key Items to Include in Your Case for Support
#1: An Emotional Opening
7 Key Items to Include in Your Case for Support
#2: Your Mission and Vision
7 Key Items to Include in Your Case for Support
#3: History of the Organization
7 Key Items to Include in Your Case for Support
#4: Explanation of Your Programs
7 Key Items to Include in Your Case for Support
#5: Outcomes and Proof of Impact
7 Key Items to Include in Your Case for Support
#6: Financial Needs
7 Key Items to Include in Your Case for Support
#7: Means of Support
The Process of Writing Your Case for Support
The Process of Writing Your Case for Support
Select a writer Determine the stakeholders Gather information Write a first draft Revise the draft Vote to approve the case statement
How Long Should Your Case Statement Be?
How Long Should this Process Take?
Collecting Stories for Your Case for Support
Collecting Stories for Your Case for Support
4 Types of Stories: Client Stories Staff Stories Donor Stories Community Stories
Collecting Stories for Your Case for Support
4 Rules for Soliciting Stories: Explain Ask Directly Collect More than You Need Ask Open Ended Questions
Questions?
Joe Garecht
The Fundraising Authoritywww.TheFundraisingAuthority.com
Twitter: @fundraisingauth
