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How to Use Social Media to Communicate Your Organisation’sMission & Passion
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My Background
Diverse background from NGO to PALooking for work using social mediaTraining & coachingSocial media for NGOLaunched business - social media marketing & coaching
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
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Social Media Today
• Part of lifestyle• All ages• Part of business• All consuming• Cannot be ignored
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Social Media Means Social
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
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How to Use Social Media to Communicate Your Organisation’sMission & Passion
Social Media Means Social
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
I’m Engaged
Social sharingFollowers who participateSense of communityViralityCreativity
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Commitment to Performance, People & Planet
• Tell your stories• Recruit
influencers in your SM circles
• Call to action• Hashtags• Brand your
initiatives
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How to Use Social Media to Communicate Your Organisation’s Mission & Planet
Commitment to Performance, People & Planet,
• Recognize and thank partners, volunteers and donors (tag them)
• Convey urgency• Focus on impact/showcase success• Be creative• Ask – clearly
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How to Use Social Media to Communicate Your Organisation’s Mission & Planet
Commitment to Performance, People & Planet,
• Set realistic goals• Offer many ways
to participate• Promote posts• What is
newsworthy/viral?• Look at trends
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Sustainability and Storytelling
Dove #RealWomenWater.org – real storiesALS – ice bucket challengeCancer research – no make up selfies
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Pick Me! Pick Me! (How to Catch Attention)
VisualBrandedDiverse
Consistency and timingAuthenticRelevant
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
The Whole Shebang
SM is part of a wholeConsider PR, Email marketing, internal commsChoose your SM platformsAlign your message and branding
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Empower through Community
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Empower through Community
Don’t sellGive valueEtiquetteFriendly toneRespondMake use of groups
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How to Use Social Media to Communicate Your Organisation’s Mission & Passion
Thank-You