How to Use Google
Analytics Acquisition
Reports to Know where
People are Coming From
How do people find your
website?
You need to know an
answer to this.
And so this is the
reason why…
You need to understand
Acquisition of Google
Analytics.
When you know your
biggest traffic sources, …
You’ve got a better
idea with your money.
An idea about how to
spend your time and
money.
Sign in to Google
Analytics.
Type your email ad, and then, click NEXT.
Use one account for all
Google transactions.
This facilitates all your
activities very easily.
This saves your time
for other meaningful
outputs.
Of course, this can avoid
juggling your memory.
Type your password and click SIGN IN.
Your password must be
easy to remember.
Combination of letters,
numbers, and symbols
is encouraged.
You are then navigated
to your view.
You can see HOME,
REPORTING,
CUSTOMIZATION and
ADMIN.
They are located at the
topmost part.
This time, you select the
reporting tab.
Select and click it.
Now, this time select
the Acquisition tab.
Select and click it.
There are six main
sections.
These are the six main
sections.
Let’s have one by one.
Let’s talk about
Overview first.
Just click this.
The Acquisition Overview report
What is it all about?
It’s a quick view of the top
channels…
channels that send visitors
to your website.
It includes the associated
acquisition.
Also included is the behavior and conversion.
This is for each channel.
Now, let’s have
All Traffic.
Just click this.
These are the four
subsections.
What are the features of
Channels?
It lists top traffic
sources.
It’s from all channels
combined.
It does not separate
these two:
Social network and
referral websites
What does it do then?
They are listed together.
It’s based on the
number of visitors.
It’s visitors they sent to
your site.
The Channels Report Page
What about Treemaps?
Just click and
choose this.
It makes reports on
Adwords more visual.
You can see how your
advertisement perform.
It provides a visual
representation of trends.
It is both positive and
negative.
It displays how a
campaign’s performance
fluctuates.
It displays when a
campaign’s performance
fluctuates.
The Treemaps Report page
Now, let’s go to
Source/Medium!
Just click it.
Source is the origin of
your traffic.
It can be as search
engine.
It can be a domain.
Medium is the source
general category.
It could be a web
referral.
It could be an organic
search.
Source/Medium is a
dimension that combines
both.
Let’s have these
examples.
Google/organic
Example.com/referral
It’s time to talk about
Referrals.
Just click it.
It leaves out search
engines.
It directs traffic.
It only shows website
domain. ..
that have referred traffic
to your website.
The Referral Report Page
Let’s move on to
Adwords!
Just click this.
You can find
subsections.
These are the
subsections.
Let’s have the first-the
Campaigns.
Just click
this.
It focuses traffic on
Adwords campaigns.
Use this report to answer
question like these…
How effective are your
campaigns at attracting
new users?
How engaged are users
with your website or
app?
AdWords Campaign Report page
Let’s now have
Adwords Treemaps.
Just click this.
It provides visually
explore trends.
You can quickly and
intuitively develop
hypotheses.
It is about your
advertising campaign.
It exposes relative
importance of different
entities.
It exposes relationships
between different trends.
Adwords Treemaps
Report Page
Let’s discover Sitelinks.
Just click it.
These are extension
links.
The Sitelink report page
Let’s have Keywords
this time.
Just click it.
It breaks down the
keywords.
These are keywords
used by your visitors…
so they could find your
website.
It’s from organic and
paid search sites.
The Keyword Report Page
What about the
Search Queries?
Just click this.
It shows how often
your site appears.
It’s its appearance in
Google search results.
It filters and groups
data by categories.
Use the results to
improve your site’s
search performance.
The Search Query Report Page
What is an Hour of
Day all about?
It’s statistics by hour
of the day.
It’s by the day of the
week.
It’s based on the time-
zone setting.
It is for the relevant
view.
Hour of Day Report Page
What about the Final
URLs?
Just click it.
It’s what people reach
when they click your ad.
The Final URLs Page Report
Do you want to optimize
your ranking?
You must know Search
Console.
Just click this.
These are the four
subsections.
Let’s talk about each
subsection.
First, let’s have
Landing Pages.
Just click this.
It lists URLs site.
You can see each
URL performance.
In terms of the
following:
First, search
effectiveness.
Second, how users
engaged in terms of
content.
Second, let’s have
Countries.
Just click this.
It lets you see
these…
Which country produce
the best search
performance.
The user engagement
for your site URLs
Let’s go to the next-
Devices.
Just click this.
You can know this.
You can see a category
of devices.
One that delivers the best
search performance.
One that delivers the
best user engagement
Lastly, it is Queries.
Just click this.
It lists the Google search
queries…
It is the one that
generated impressions.
It’s impressions about
your website URLs.
Now, let’s see what
Social is all about.
Just click this.
These are the
subsections.
Let’s have each
subsection tackled.
First, we have the
Overview.
Just click this.
It allows you to see at
a glance this…
How much conversion
value is generated from
social channel?
Second, let’s have
Network Referrals.
Just click this.
You can see your
engagement metrics.
It’s for traffic for each
social network.
You can see this kind of
network…
The one with the
highest quality traffic
Third, it is the Landing Pages.
Just click it.
You can identify your
most viral content.
Fourth, let’s discuss
Conversions.
Just click it.
You can quantify the
value of social.
It shows the total
number of conversions.
It shows the monetary
value of conversions.
Fifth, it is Plugins.
Just click this.
You can know these
things…
Which article is
commonly “liked” or
shared
From which social
networks they're being
shared
Sixth, we have the
User’s Flow.
Just click this.
It shows the initial
paths users used.
It’s from social networks
took through your site.
The last section is
Campaigns.
Just click this.
These are the four
subsections.
Let’s have the
features of each one.
First is the All
Campaigns.
Just click this.
You can analyze email
marketing.
You can analyze pay-
per-click advertising
campaign.
Second is the Paid
Keywords.
Just click this.
You can better understand
these:
How to invest in site
content
How to invest in
advertising
How to invest in other
forms of engagement
Third, what is an
Organic Search?
Just click this.
You can enter one or
more search items.
It’s in a single data
string.
It’s listings that matches
the users’ query.
Lastly, it the Cost
Analysis.
Just click this.
It allows you to
measure the following:
Sessions and Costs
Revenue performance
for paid advertising
campaigns
Check you Acquisition
Report regularly now!
Thank you for
watching!