ulfgruener.de | 20151
Storytelling & Gamification
ulfgruener.com/edu
ulfgruener.de | 20152
look into
the engine
room
ulfgruener.com/edu
ulfgruener.de | 20153
what could we learn
from Gamification to
improve our storytelling?
ulfgruener.com/edu
ulfgruener.de | 20154
1. introduction
2. example & analysis
3. how to: a thesis
ulfgruener.com/edu
ulfgruener.de | 20155
1 introduction
ulfgruener.com/edu
ulfgruener.de | 20156
Storytelling
sbrains only light up
when they detect a story
–- particularly if it evokes
emotion. http://www.reachstoryu.com/about/ ulfgruener.com/edu
ulfgruener.de | 20157
that's why we need
to intensify storytelling
ulfgruener.com/edu
ulfgruener.de | 20158
not an entirely new way to do so:
use games &
learn from games: • newsgames • editorial games • persuasive games • immersive storytelling
ulfgruener.com/edu
ulfgruener.de | 2015
2013
ulfgruener.com/edu
the first book on newsgames: MIT Press, 2010
& "How to Do Things with Videogames"
2011
bogost.com
ulfgruener.de | 2015
journalism conference discussing newsgames:
London, 2011
ulfgruener.com/edu
ulfgruener.de | 201511 ulfgruener.com/edu
a reader should
“develop a deeper sense of
the underlying themes
of a story” by playing a game
journalism conference discussing newsgames:
London, 2011
ulfgruener.de | 2015
http://interactive.aljazeera.com/aje/2014/piratefishingdoc/
ulfgruener.de | 201513
... but:
in real life?
How to use Gamification
in everyday storytelling?
For non-fiction storys?
ulfgruener.com/edu
ulfgruener.de | 201514
How to use
the techniques
of Gamification in
our newsroom for
immersive storytelling?ulfgruener.com/edu
ulfgruener.de | 201516
. bushfires in Australia
. family escapes
by jumping into a lake
and waiting under the
landing stageulfgruener.com/edu
ulfgruener.de | 201517
. onepage storytelling
parallax
. linear
. multimedia
ulfgruener.com/edu
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015http://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 2015ulfgruener.com/eduhttp://www.theguardian.com/world/interactive/2013/may/26/firestorm-bushfire-dunalley-holmes-family
ulfgruener.de | 201538
... analyze with
SRF "story bulding kit"
ulfgruener.com/edu
ulfgruener.de | 201539
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 201540
Storytelling: basic elements of a story
a story needs
a main character
(hero)ulfgruener.com/edu
ulfgruener.de | 201541
Storytelling
main character
(hero)
ulfgruener.com/edu
ulfgruener.de | 201542
Storytelling
main character
(hero)…
with intentionulfgruener.com/edu
ulfgruener.de | 201543
Storytelling
main character
(hero)…
with intention
wants to rescue his grandchildren
ulfgruener.com/edu
ulfgruener.de | 201544
Storytelling
main character
(hero)
…
with intention
and
quality
fearless, persistent
ulfgruener.com/edu
ulfgruener.de | 201545
Storytelling
a goal
sth to aim for
ulfgruener.com/edu
a story needs:
ulfgruener.de | 201546
Storytelling
xgoal
survive & rebuild their home
ulfgruener.com/edu
ulfgruener.de | 201547
Storytelling
obstacle (or enemy)
ulfgruener.com/edu
a story needs:
ulfgruener.de | 201549 ulfgruener.com/edu
Storytelling: basic elements of a story
ulfgruener.de | 201550
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 2015
http://www.educatorstechnology.com/2013/11/a-wonderful-visual-outlining-7-steps-of.html
ulfgruener.de | 201552
http://visual.ly/kurt-vonnegut-shapes-stories-0
ulfgruener.de | 201553
htt
p://
visu
al.l
y/ku
rt-v
onn
egu
t-sh
apes
-sto
ries
-0
http://visual.ly/kurt-vonnegut-shapes-stories-0
ulfgruener.de | 201554
htt
p://
visu
al.l
y/ku
rt-v
onn
egu
t-sh
apes
-sto
ries
-0
ulfgruener.de | 201555
1. the elements of a story
2. the storyline
3. the structure
ulfgruener.com/edu
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.com/edu
ulfgruener.de | 2015
58
Plot-Points > scenes pushing the story
Magic Moments > adding emotion
& experience
ulfgruener.de | 2015
http://de.slideshare.net/ulghh/onepageparallax-storytelling-a-quick-guide
ulfgruener.com/edu
ulfgruener.de | 201560
what could we learn
from Gamification to
improve longform stories
like this one?
ulfgruener.com/edu
ulfgruener.de | 201561
... and in real life:
How to use Gamification
in everyday storytelling?
For non-fiction storys?
ulfgruener.com/edu
ulfgruener.de | 201563
StorytellingThe perfect story creates different effects simultaneously:
• organizes and simplifies
• provides context and relevance
• creates emotions
• visualizes, creates images and improves memory
• creates trust between author and audience
• leads to action (for example: commenting, sharing ...)
http://www.reachstoryu.com/about/ ulfgruener.com/edu
ulfgruener.de | 201564
... it's a story because
I'm involved
I've learned sth
& use it immediately
ulfgruener.com/edu
ulfgruener.de | 201565
Storytelling... that's quite similar
to the mechanics of games.
But we still have to add sth:
ulfgruener.com/edu
ulfgruener.de | 201566 ulfgruener.com/edu
key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016,
Eurovision Academy & Institut für Ludologie;
slide from the presentation by Dr. Maximilian Schenk, biu-online.de)
ulfgruener.de | 201567
StorytellingWhat we have to add to our stories
by learning from Gamification:
• interactive elements
• instant feedback (!)
• collaboration ("User Generated Content")
• motivation
• concentration
• intuitive storyline
ulfgruener.com/edu
ulfgruener.de | 201568
StorytellingHow to apply this to storytelling? • interactive elements: quizzes, quick games ... and ?
• instant feedback: discuss with author ... and?
• collaboration: "User Generated Content", crowdsourcing ... and?*
• motivation: by explaining things, by background, relevance ... and?
• concentration: clear focus, hero, strong dramaturgy ... and?
• intuitive storyline: easy to follow ... and?
ulfgruener.com/edu
* Dan Gillmor, 2009: "We would invite our audience to participate in the journalism process ..."
http://www.theguardian.com/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
ulfgruener.de | 201569 ulfgruener.com/edu
key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016,
Eurovision Academy & Institut für Ludologie;
slide from the presentation by Roman Rackwitz, engaginglab.com)
ulfgruener.de | 201570
StorytellingHow to apply this to storytelling? • novelty: that's our job to deliver news
• challenge our audience: with new angles of a story, unknown heroes ... and?
• think creatively: "surprise your readers" - one of the oldest rules in journalism
• do things the hard way: as journalists we're focused on telling stories the most comfortable way
• - is it Gamification to urge our readers out of their "comfort zone"?
ulfgruener.com/edu
ulfgruener.de | 201571 ulfgruener.com/edu
key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016,
Eurovision Academy & Institut für Ludologie;
slide from the presentation by Roman Rackwitz, engaginglab.com)
ulfgruener.de | 201572
StorytellingHow to apply this to storytelling? • clear goals, milestones: a good story has a clear goal, every paragraph is a clear milestone
• well known rules: how to read this story?
• room for maneuver: let your reader find his/her own way through the story - or at least give some options
• transparency: be transparent on what do we know, what we don't know *
ulfgruener.com/edu
* Dan Gillmor, 2009: "Transparency would be a core element of our journalism. One example of many: every print
article would have an accompanying box called "Things We Don't Know," a list of questions our journalists
couldn't answer in their reporting. TV and radio stories would mention the key unknowns. Whatever the medium,
the organisation's website would include an invitation to the audience to help fill in the holes, which exist in every
story." http://www.theguardian.com/commentisfree/cifamerica/2009/oct/02/dan-gillmor-22-rules-news
ulfgruener.de | 201573 ulfgruener.com/edu
more key features of games: (quotes from MasterClass eSports & Gamification, Berlin, March 2016,
Eurovision Academy & Institut für Ludologie)
• "personal path to mastery": how could a story be a path to mastery? by making sense, explaining sth, telling new angles of a topic ... and what else?
• level up - more, better, increasing complexity: challenge your audience, don't hesitate to tell complex stories ... and what else?
• overview: help navigating through the story at any time and any place, this is also indispensable to give room for maneuver ... and what else?
• shop: offer individual add-ons to your story ... and what else?
ulfgruener.de | 201574
StorytellingIf journalists use Gamification in their storytelling –
these 3 features are the most challenging:
• instant feedback for our audience while reading a story • challenge our audience and don't make it too easy, too simple
• do things the hard way and therefore urge our readers out of their "comfort zone"
ulfgruener.com/edu
ulfgruener.de | 201575
let's go, play! adapt the the techniques of
Gamification for
your TV/Radio/Online
immersive storytelling
ulfgruener.com/edu
see all my presentations at http://de.slideshare.net/ulghh/