AUTORESPONDERSThe Constant Sales Machine

WHY CREATE A WHITE PAPER

• Most people come and go

• Trust is the biggest hurdle

• Capture their email

• Position yourself as an expert

• Build the rapport

• Law of reciprocity & micro commitment

HOW TO CRAFT ONE

• Get inside the client’s head - Barneys

• It's about them, not you

• The magic number 3, 5, 7

• Introduce your business at the end

• Remember the call to action

• e.g. Melbourne SEO Manifesto

PROMOTE THE HECK OUT OF IT

• Self hosted vs service

• Use aweber.com / getresponse.com

• Make them an offer

• Get a nice graphic

• Have a link to it on all pages / above the fold

AUTOMATIC SALES MACHINE

• Free report (day 1)!

• Who we are (day 3)

• Services we offer (day 6)

• Can I help? (day 7)

• Testimonials (day 10)

• Good content (day 14)

• Make them an offer (day 18)

• Keep adding content(ever couple weeks)

• Get 12 months worth

EMAILS THAT CONVERT

• Multi modes: text, video, audio, pdf

• Short and to the point

• Conversational / personal tone

• Write to a friend

• Read it aloud and then re-read it

• Optimise your landing page

ANATOMY OF AN EMAIL

• From

• Subject:

• Personalisation {firstname}

• Link at the top, bottom and middle

• Call to action

• Using "====="

• 64 characters long

EXAMPLE

DATABASE GOLDMINE

• Survey your list - trading database

• 4 day cash machine - MFC launch

• Product launches - TYTP launch

• Affiliate promotion - OTM launch

EXTRA BITS & PIECES

• Meta-Formula.com example

• List & Profits

• Send out cards

QUESTIONS