Agenda
ACT I INSIDE-OUT BRANDING
ACT II INSIDE-OUT SOURCING
ACT III TYING IT ALL TOGETHER
Tweet your questions to #hiretowin
The LinkedIn network: by the numbers
1 As of May 3, 2012
175M Members Worldwide
2
New members per second
1
100%
Of the Fortune 500 companies represented
82%
Fortune 100 Companies use our Recruiting Solutions
340 480
990
2110
2800
2008 2009 2010 2011 2012
Our employee base quadrupled in the last three years
+
Career Transformations
Michael P. Nguyen Finance/Accounting
Michael P. Nguyen The Food Guy
Catherine Porter Business Development
Catherine Porter Acting Country Manager, Japan
LinkedIn Japan
We solicit feedback, we listen, we act
5.2
5.7
6.1
1 2 3 4 5 6 7
Employees collaborate well across departments/teams.
Opportunities exist at LinkedIn to pursue my career goals.
We act with high integrity in all business affairs.
Our employees inspire one another
“I came here because I want to be a better
analyst. Working at LinkedIn sharpens my
skill set a little more each day, and I’m
thankful for the challenge and the opportunity
to learn.”
-- Simon Zhang, Director, Business Analytics
LinkedIn and Bay to Breakers: A
Passion For Winning
Why a Neurosurgeon Became a
LinkedIn Data Scientist
“The company has supported me in
pursuing my Olympic dreams while giving
me the opportunity to create an employee
program around my passions – this speaks
volumes about how important employees
are to the company.”
-- Armen Vartanian, Real Estate & Facilities
Lou Adler’s Thinking Upside-down, Inside-Out & Backwards
Strategy Over Tactics
Inside-Out Networking
Hiring Manager Driven
Based on Lou Adler’s
Hire With Your Head
(John Wiley & Sons, 2007)(
©2012. All Rights Reserved. The Adler Group, Inc.
www.adlerconcepts.com
Rev 812
Thinking Backwards
Advertise &
Phone Screen
Moment 1
Interview,
Assess, Offer
?
Before Day 1
Skills,
Experience,
HAVING,
Academics,
Competencies
Day 1
Title, Company,
Location, $$,
Responsibilities
Year 1
DOING, Work,
Impact,
Learning, Team,
Total $$
Beyond Year 1
Opportunity,
Long-term
Impact, Long-
term $$ %
Candidate
Opt-in Screen
Acceptance
Criteria
Talent Acquisition Strategy
Attract
Assess
Hire
Maximize Quality of Hire
Shorter Time to Fill Using the Golden Rule of PCR
Lower Cost per Hire
SEO and Branding
Emphasis on new active sourcing channels
Customer care focus
Fill Seats with Best Who Apply
Quality of Hire is Problematic
Time to Fill is Hiring Manager Dependent
Scarcity Passive
83%
Balanced
17%
Surplus Active
Talent Acquisition Strategy
Attract
Assess
Hire
The Recruiting Performance Trifecta
Maximize Quality of Hire – Minimize Time-to-Fill
Reduce Cost/Hire
SEO and Branding
Emphasis on new active sourcing channels
Customer care focus
Fill Seats with Best Who Apply
Quality of Hire is Problematic
Time to Fill is Hiring Manager Dependent
Scarcity Passive
83%
Balanced
17%
Surplus Active
20/20/60 Sourcing Plan
20% Posting
– Reverse engineering
– Compelling stories
20% Targeted Emails
– Clever Boolean
– eGrabber mail merge
60% Networking
– Cloning
– VTC & PERPing
– Cherry-picking
LinkedIn 2011 Survey – 4,500 fully-employed members
Thinking Inside-Out
ROE: Return on Effort
Everyone Else
3rd Degree+
2nd Degree
Connections
1st Degree
ERP/HM
Groups
Nodes
You
1st – Connectedness
Targeted
Compelling
Narrow Casting
Highest ROE
2nd – Networking
Referrals – Warm Calls
VTC – PERP
High ROE
3rd Degree – REACH
High Volume
Pushed Postings
Broad Casting
Low ROE
Think In-Out vs. Out-In
Hiring Manager Driven Metrics
INTERVIEW
S
HIRE
1
2
3
4
4-5 Prospects
72
Hours
Quality of Hire
C B
D A
Quality of Hire B+ or better
Personal Improvement
Goal
3-4 Prospects 72 hours
Interviews/Hire 3-4 STOP
Time-to-Fill 3 Weeks
Hiring Manager Driven Metrics
INTERVIEW
S
HIRE
1
2
3
4
4-5 Prospects
72
Hours
Quality of Hire
C B
D A
Quality of Hire B+ or better
Personal Improvement
Goal
3-4 Prospects 72 hours
Interviews/Hire 3-4 STOP
Time-to-Fill 3 Weeks
Think Inside-Out
Upside-Down
Backwards
35 Recruiting Solutions Recruiting Solutions Recruiting Solutions Recruiting Solutions v
Tying It All Together: Branding and Sourcing
for Success on LinkedIn
Gabe Teperow Account Executive
LinkedIn Recruiting Solutions
Bob O’Keefe Account Executive
LinkedIn Recruiting Solutions
The humble Job Slot.
To bridge the gap between sourcing and
branding on LinkedIn, turn to…
Yes, really.
39 Recruiting Solutions
1,830 recommendations (see http://lnkd.in/jobs_recos)
40 Recruiting Solutions
1,830 recommendations (see http://lnkd.in/jobs_recos)
“Much better than everything else we've tried. Better candidates,
better matches, AND more response. We're done with the big online
job boards; LinkedIn beats them by a mile”
NYC 6/12
“LinkedIn Jobs has expanded our candidate pipeline and creates
greater awareness of our growing company”
Chicago 6/12
“… I have found LinkedIn to be a tremendous asset. My postings
being available to not only job seekers but people in my network gave
me the added benefit of word of mouth recommendations that I
wouldn't have gotten through posting on a traditional jobs site.”
San Francisco 5/11
41 Recruiting Solutions
Product Marekting
Manager NetApp– Sunnyvale, CA
Product Marketing Manager Amazon.com – Seattle, WA
Senior Product
Manager NetApp – Santa Clara, CA
Jobs You May Be Interested In
See more »
Account Executive xyzCo – Sunnyvale, CA
x
Sr. Account Executive Amazon.com – Seattle, WA
x
Sales Manager NetApp – San Jose, CA
x
beta
LinkedIn Jobs-
Members see personalized jobs every time they log in
Waterfall Mobile posted a job you may be interested in: Sr Software
Engineer
Jobs You May Be Interested In
See more »
x
x
x
Waterfall Mobile Sr Software Engineer
NetApp Sr Software Engineer
Amazon
Sr. Sr Software Engineer
Erica Robertson
ACME systems
Sr Software Engineer
Share ● Careers ● See more jobs ● 6 minutes ago
42 Recruiting Solutions 42
Jobs you may be interested in Jobs you may be interested in
Financial Analyst Bank of America
Jobs you may be interested in
Sr. HR Director Gap Inc.
Target every candidate with relevant jobs automatically
Bryan
Finance Analyst
Erica
Steve
Director of HR
job applications from recommended jobs [Not searched]
Sr Software Engineer
Amazon
Sr.
Waterfall Mobile
Sr Software Engineer Waterfall Mobile
HR Director
Waterfall Mobile
Finance Manager
Sr Software Engineer
>50%
43 Recruiting Solutions
LinkedIn members forward your jobs to
the right candidates
43
Fact: Each job is forwarded 11 times on average
45 Recruiting Solutions
Jump-start your search with profile
matches
Start sourcing in seconds
with a list of high potential
profile matches
45
LinkedIn suggests up to
50 relevant candidates
each time you post
46 Recruiting Solutions
Reach the best candidates, not just the
active ones
Passive
>80%
+175M
Active
<20%
members
25
LinkedIn members last year
You hired over
• Identity
• Networking
• Insights
48 Recruiting Solutions
For comprehensive sourcing, try LinkedIn Recruiter-
Engage the world’s best passive talent
Expand your reach and access the entire LinkedIn network
Contact candidates directly with InMail
Manage your pipeline with your team
Increase your team’s sourcing productivity
48
49 Recruiting Solutions 49
Anchor your presence with a LinkedIn Career Page-
Show relevant opportunities with rich employer branding
53 Recruiting Solutions
What’s the #1 activity on LinkedIn?
53
Looking at your
connections’ profiles!
54 Recruiting Solutions
This is what they see….*
54
Erica Robertson Senior Java Developer
ACME systems
55 Recruiting Solutions
This is what they could see…
55
Erica Robertson Senior Java Developer
ACME systems
56 Recruiting Solutions 56
Career Pages
We’re hiring
Recruiter
Work With Us
Ads
Jobs
57 Recruiting Solutions Recruiting Solutions Recruiting Solutions Recruiting Solutions v
5 smart branding
and sourcing tips
58 Recruiting Solutions
1. Embrace your profile as a branding vehicle
58
“Steve is one of the most skilful and effective
Human Resources executives I have ever
had the opportunity to work with. His keen
sense of individual and group dynamics
provides him with a strong foundation to bring
out the best in others.”
Laurence Akiyoshi, Consultant, LinkedIn
59 Recruiting Solutions
2. Make sure your team does the same
59
Summary
I would love to help you be a part of our team in making LinkedIn THE social networking site for
professionals.
LinkedIn is a company that is changing people’s lives around the world. We are at a point in our
growth where your input will help shape our future.
Please contact me if you’re interested in working for a great pre-IPO, hyper-growth company
62 Recruiting Solutions
5. Keep in touch!
Follow @hireonlinkedin
http://talent.linkedin.com
– Recruiting blog (http://talent.linkedin.com/blog)
– Free events
– Research
– Case studies and more
http://blog.linkedin.com
– LinkedIn platform updates
– Examples of branding through employees
62