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Web 2.0 skills for personal marketing and advocacy
Global Women’s Fair: Sharing Best Practice in Support of Women Users, and Women Library
and Information Workers
Friday, 13th AugustGothenburg University Library
Nicholas Robinson-Garcia
EC3 Research Group
University of Granada
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What will you learn in this workshop
Have an insight of the different tools Web 2.0 offers youand how to use them for personal marketing and
advocacy
Brief introduction
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So make the most of it…
---AND ENJOY!
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Which path should we follow?
• I have a blog, now what?
• How to develop a successfulstrategy
• Combining different tools topublicise my professionalactivities
• Hints and tips
• What is all this Web 2.0 stuff about?
• Blogs and microblogging
– Description
– Why use it
– Exercises
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Going back to basics
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What is all this Web 2.0 stuff about?
The concept appeared in 2004 as a tag for thosecompanies which succeeded the “dot combubble” (2001)
A bit of history
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Funny enough, they all had many characteristicsin common
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Funny enough, they all had many characteristicsin common
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How could we define Web 2.0?
Web-based applications characterised by allowingthe interaction between users, offering the means
for creativity, communication and sharing
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Web 2.0 is all these…
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… and more
Web 2.0 is all these…
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The Web as a platform
Data: sharing and
remixing
The Social Web
We
b 2
.0xing.es
Actually, we could divided Tools 2.0 in
three different groups
Margaix Arnal, Dídac. Concepto de Web 2.0 y de Biblioteca 2.0. III Foro de Especialistas en Información y Documentación de Andalucía. 30 noviembre y 1 diciembre, 2007. Sevilla
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Blogs and microblogging
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Blogs and microblogging
•Description
•Why use it
•Exercises
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Blog
Reverse-chronological
order
Maintainconversations
Easy toupdate
Description
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Description
Software
http://www.blogger.com http://wordpress.com
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• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
Why use it
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• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
Why use it
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• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
– … beyond generations
Why use it
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Why use it
• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
– … beyond generations
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• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
– … beyond generations
• It has made informationbi-directional
Why use it
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Why use it
• It has become a worldwide phenomenonallowing communication…
– … beyong national borders
– … beyond generations
• It has made informationbi-directional
Blogs
Now we can express
our opinions
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1. Log in or register in Blogger
Exercises
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1. Log in or register in Blogger
Exercises
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1. Log in or register in Blogger
2. Create a blog
Exercises
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1. Log in or register in Blogger
2. Create a blog
Exercises
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1. Log in or register in Blogger
2. Create a blog
Exercises
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1. Log in or register in Blogger
2. Create a blog
3. Choose a cool template
Exercises
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1. Log in or register in Blogger
2. Create a blog
3. Choose a cool template
Exercises
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1. Log in or register in Blogger
2. Create a blog
3. Choose a cool template
Exercises
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1. Log in or register in Blogger
2. Create a blog
3. Choose a cool template
Exercises
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1. Log in or register in Blogger
2. Create a blog
3. Choose a cool template
4. Write a post presenting yourselves and explaining your interest on Web 2.0
Exercises
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Microblogging: Networking through tweets
Description
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Microblogging: Networking through tweets
Description
It allows up to 140 characters per message/tweet
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Microblogging: Networking through tweets
Description
It allows up to 140 characters per message/tweetConversation
Dynamic
Chaotic
Direct
Interactive
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Microblogging: Networking through tweets
Description
It allows up to 140 characters per message/tweet
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Microblogging: Networking through tweets
Description
It allows up to 140 characters per message/tweet
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• It offers the perfect service for…
– … self promotion, publicising
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
– … learning, keeping up to date
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
– … learning, keeping up to date
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
– … learning, keeping up to date…
• … And you can place it wherever it suits youbest
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
– … learning, keeping up to date…
• … And you can place it wherever it suits youbest
Microblogging: Networking through tweets
Why use it
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• It offers the perfect service for…
– … self promotion, publicising
– … networking, conversing
– … learning, keeping up to date…
• … And it can be placed wherever it suits youbest
Microblogging: Networking through tweets
Why use it
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1. Open an account on Twitter
Exercises
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1. Open an account on Twitter
Exercises
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1. Open an account on Twitter
2. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010 - that will be ourhashtag
Exercises
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1. Open an account on Twitter
2. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010, that will be ourhashtag
Exercises
URL SHORTENER
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1. Open an account on Twitter
2. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010 - that will be ourhashtag
3. Now search for your colleagues’ tweets and blogs!
Exercises
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http://www.blogsbywomen.org
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Nicholas Robinson-Garcia
EC3 Research Group
University of Granada
My blog:docu ¿qué? http://entreolasdeinformacion.blogspot.com
My Twitter account:@nrobinsongarcia http://twitter.com/nrobinsongarcia
EC3 website and blog:http://ec3.ugr.es http://ec3noticias.blogspot.com
Thank you!
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Developing strategies for self promotion
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1. Don’t mix profession with personal stuff
2. Choose your post topics carefully
3. Be original and consistent!
Getting your priorities right
I have a blog, now
what?
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Be like Paul!
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1. Don’t mix profession with personal stuff
2. Choose your post topics carefully
3. Be original and consistent!
Getting your priorities right
I have a blog, now
what?
Tactic #1: Plan your writing
Tactic #2: Create a headline bank
Tactic #3: Time yourself (Watch the clock)
Tactic #4: Use the “Series approach”
Tactic #5: Get to “the meat of the problem”
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How to develop a
successful strategy
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Professional activity
Publish it in theblog
Diseminationthrough Twitter
Disseminationthrough Facebook
Feedback
How to develop a
successful strategy
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An example…
How to develop a
successful strategy
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An example…
How to develop a
successful strategy
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An example…
How to develop a
successful strategy
Professional activity Blog entry
http://ec3noticias.blogspot.com
Dissemination on Twitter
and Facebook
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An example…
How to develop a
successful strategyMicro-audiences
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Benefits of being on the Web
How to develop a
successful strategy
Being part of the conversation
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Benefits of being on the Web
Blogs
• Online presence
• Updated CV
Microblogging
• Sharing links
• Updated
Social networks
• Micro-audiences
• Interacting
How to develop a
successful strategy
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Benefits of being on the Web
Blogs
• Online presence
• Updated CV
Microblogging
• Sharing links
• Updated
Social networks
• Micro-audiences
• Interacting
How to develop a
successful strategy
Publishers already
know them
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Combining different tools to publicise my professional activities
1. Let’s open an account on Facebook and Twitter
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Combining different tools to publicise my professional activities
1. Let’s open an account on Facebook and Twitter
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Combining different tools to publicise my professional activities
1. Let’s open an account on Facebook and Twitter
2. Search for friends on Facebook (you can use your Gmail account)
3. Add the Twitter application to your Facebookaccount
4. Start tweeting!
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1. Tweet your blog using the #IFLA2010 hashtagand #IFLAWomen2010 - that will be ourhashtag
2. And now search for your colleagues’ tweets!
3. And meet them on Facebook!
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Nicholas Robinson-Garcia
EC3 Research Group
University of Granada
My blog:docu ¿qué? http://entreolasdeinformacion.blogspot.com
My Twitter account:@nrobinsongarcia http://twitter.com/nrobinsongarcia
EC3 website and blog:http://ec3.ugr.es http://ec3noticias.blogspot.com
Thank you!
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Nicholas Robinson-Garcia
EC3 Research Group
University of Granada
Images
Herramientas: Olaya B | Getting the right result: ClimateProgress | Brandon Smolders: Margaret Bourke-White | It isa long way: Massimo Valiani| Nicht allein das ABC: HomoSapiens | Red reflection: Jens Erik Mikkelsen | Workingtogether: Lumaxart | I’m thinking of…: Davide Restivo | Logo2.0: Ludwig Gatzke | Blogging Readiness: cambodia4kidorg |Question!: Stefan Baudy | Britain going blog crazy: AnnieMole| Fog birds telephone wire close: Zen | The genesis of atweet: Geek and Poke | Göteborgs Universitet: jaime.silva |Polar Bear: The Fox and the Polar Bear | Paul the Octopus:STRDEL, Getty | Good question: e-magic | Floating network:WebWizzard