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How to Track, Measure, and Get Business Value out of
Social InfluencePanel moderated by Christian Buckley
with Mark Kashman, Jussi Mori, Edin Kapic, and Mark Fidelman
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What is social influence?
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What is social influence?
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Our Panelists
Edin KapicSpenta
@ekapic
Mark KashmanMicrosoft
@mkashman
Jussi MoriPeaches
@jussimori
Mark FidelmanEvolve! Inc
@markfidelman
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Tweet your questions to me at @buckleyplanet
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Q1 How has social networking impacted your life/career?
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Q2 What is the role of social influence within the organization today?
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Q3 How are businesses leveraging social influence today?
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Q4 How do SharePoint and Yammer track, measure, and make actionable your organizational social influence?
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Q5 What do consumer solutions (Klout, Kred, PeerIndex) provide that may be missing within the enterprise?
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Q6 How does social influence impact your Big Data strategy?
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Q7 How does an organization get started in capturing and utilizing social influence data?
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Resources• Linked: How Everything Is Connected to Everything Else and What It Means for Business, Science, and Everyday Life by Albert-Laszlo Barabasi.
• Six Degrees: The Science of a Connected Age by Duncan J. Watts (2004). Watts was really the one who brought network science into the mainstream, and was bleeding-edge content at the time when LinkedIn, MySpace, Ryze, Friendster and others were in full swing, prior to the era of Facebook and Twitter. A must-read.
• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives -- How Your Friends' Friends' Friends Affect Everything You Feel, Think, and Do by Nicholas A. Christakis and James H. Fowler (2011) is an in-depth look at the power and possibilities of social influence, and specifically talk about the strength of a network over that of the individual.
• Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing by Mark Schaefer (2012) contains a lot of marketing fluff, in my opinion, but does a good job of outlining the strengths of various tools and consumer websites that create and monitor social influence data points.
• Understanding Social Networks: Theories, Concepts, and Findings by Charles Kadushin (2011) is more of a deep dive into the social networking platforms. There’s a lot to be learned about how these sites work, and what you can then translate into internal systems or strategies, such as through your gamification strategies.
• Bursts: The Hidden Patterns Behind Everything We Do, from Your E-mail to Bloody Crusades by Albert-Laszlo Barabasi
• You may also be interested in a blog post by Rebecca Murphy entitled 10 Vital Steps to Building Social Influence, which begins with a link to a study that shows people do, indeed, consider popularity and influence to be two different things.
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Christian BuckleyChief Evangelist & SharePoint MVP
www.Metalogix.com
www.buckleyplanet.com
in/christianbuckley
@buckleyplanet
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