Transcript
Page 1: How to Set Up Google Analytics & Install on Website

How to Set Up GOOGLE ANALYTICS & Install on Website

By: Anna Marie J. Pinedawww.annamariepineda.com

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let’s first define What is GOOGLE ANALYTICS?

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A freemium web analytics service

offered by Google that tracks and reports

website traffic

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& an analytical tools for Search Engine Optimization and Marketing

purposes

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so let’s start & proceed to your web browser

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type in https://analytics.google.com

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you will land on this Home Page

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3 stepsSign up

Add tracking codeLearn you audience

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we started by clicking

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let’s start filling up this form

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choose what you will track

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type in your Account Name (required)

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your Website Name

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your Website URL (required)

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select your Industry from drop down menu

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search your Country here

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& select your Time Zone here

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check all the Recommend Data Sharing box

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Lastly click, Get Tracking ID

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Terms of Service Agreement appears

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please give time to read it first

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to fully understand what your going through

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once done, click I Accept

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now this is your Dashboard

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here is your Tracking ID

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beside it there’s a pop up note…

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that says…

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then, click OKAY, GOT IT!

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Done in setting up your GA account

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since I used website under WordPress hosting…

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we will install it first on your website

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following this video tutorial on YouTube

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recommended to choose the updated version

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for easy, faster & reliable guide

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so let’s proceed to Website Dashboard

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here’s the WordPress dashboard

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there are several ways to install GA

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to start gathering information on your site

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& presenting it to us in a Reports

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some of these depends on CMS?…

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“Content Managing System” like..

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WordPress, Wix & more…

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Google has a help article for every CMS

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our focus now is using GA in Wordpress…

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by MonsterInsight Wordpress Plugin

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go to Plugins then click

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then select Add New

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in keyword bar search Monsterinsights (w/o spacing)

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once you click install, wait & see “Installed”

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just click Activate

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once activated…

you’ll notice the new section in your admin area

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Navigate Insight then settings

here’s the setting screen

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the 1st thing we need to do is to…

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Authenticate with Google account

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to allow the site & Google to communicate

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& send the information about website visitors

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click now Authenticate with your Google account

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this will appear, click NEXT

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Authentication Loading...

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enter Google Code

click to get the code

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before the Code…

click allow the App & Google…

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to use your information

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after allowing this will appear

here’s the code

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copy & paste the code here

& click NEXT

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click the drop down arrow to select

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since it’s only 1 site, 1 option will appear

the default All Web Site Datathen click next

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not really Done! there’s more…

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but your not going to sweat, by just clicking & save

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done with the General setting set up

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let’s move on in Tracking

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under Tracking is Engagement

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just go on filling it up what’s necessary

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followed by Demographics, same procedure from previous

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next Enhanced Link Attribution

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File Downloads

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in here Affiliate Links

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Ads, eCommerce, Custom Dimensions & Performance

for tracking Upgrade of the account

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Compatibility

provide domain to be track

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lastly, Permission

see reports, use settings &allow usage tracking

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those are the basic settings that you need to set up

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to your WordPress site

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& now it is ready to send

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data to Google Analytics

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& start analyzing your traffic

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On the other hand, there is another way

If your not using

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or other Content Management System (CMS)

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Instead we’re going to add tracking script to

Your Theme

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or a Custom Website

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First go to your Google Analytics account Administration

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go to Tracking info, drop down the menu

& click Tracking Code

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encircled is the Tracking code script

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highlight to copy the script…

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open your website file to locate the…

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the right place to put on the script

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It’s should be on the header file so that…

It will tract page by page of your site

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see arrow insert location on file

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& paste it like this

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finally go back to GA admin &…

click Send test traffic

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the zero active user should become 1 which means its working already

Hooray!!!

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& you may start ANALYZING YOUR VISITORS traffic

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THE GOAL IS TO TURN DATA INTO

INFORMATION & INFORMATION INTO

INSIGHT-- CARLY FIORINA


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