Download - How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
How to Set Up Goals in Google Analytics
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1. What are they?
2. Why they matter
3. Setting up your first goal
4. Creating goal alerts
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Goals help you measure how often website visitors complete specific actions.
A goal in Google Analytics represents a conversion that contributes to business
objectives. For example:
• Making a donation
• Registering for an upcoming event
• Subscribing to your email list.
1) What are goals?
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
1) What are goals?
Like all goals, GA Goals are specific and measurable.
Goals in Google Analytics tell you:
• When a goal is achieved (new donor).
• Behavior of visitors who convert. * Goals usually require a thank you page for each type of conversion.
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
2) Why do they matter?
Without goals, you can’t really evaluate the effectiveness
of your marketing and fundraising campaigns.
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
3) Setting up your first goal
1. Sign in to Google Analytics.
2. Click the Admin tab and navigate to your account.
3. In the VIEW column, click Goals.
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
3) Setting up your first goal
4. Click + NEW GOAL
5. Select the goal that best matches your objective.
6. Click “Next step”
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
3) Setting up your first goal
7. Describe your goal
8. Pick a goal set and goal ID
9. Select the type of destination
10.Click “Next step”
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
3) Setting up your first goal
11.Enter your “thank you” page URL
12.Set value and funnel (optional)
13.Click “Create Goal”
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
3) Setting up your first goal
You can view goal reports or view goals as a segment within a report.
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
4) Setting goal alerts
1. In the VIEW column, click “Custom Alerts”.
2. Create New Alert.
3. Name your alert and select your goal under “Alert me when”
4. Save alert
How to Set Up Goals in Google Analytics
The Hump Day Coffee Break - weekly trainings for nonprofit marketers from John Haydon
Consultant, Trainer, Coach - Helping nonprofits get more from their digital marketing and online fundraising. Consultancy based in Cambridge, MA.
Instructor at Marketing Profs University, regular contributor at Social Media Examiner
Author: Facebook Marketing for Dummies, 3rd , 4th and 5th Editions
Speaker: The Nonprofit Technology Conference, Social Media 4 Nonprofits, Blackbaud’s BBCon, New Media Expo, AFP New Jersey, TechSoup, GrantSpace, Chronicle of Philanthropy, NetworkForGood and various local Chambers of Commerce.
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo Foundation.
