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How to Save onGROCERIES
BROUGHT TO YOU BY
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The average American household spends
$3,753
a year on groceries. Here are some tips to help you take a bite out of your grocery bill!
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DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
Grocery stores are designed to make you slow down and wander around—and spend more money in the process
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DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
MUSICStudies have shown that music can affect your purchasing behaviors
Slow music makes you take your time and spend more money, while classical music encourages you to buy more expensive items
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BULK SALESThe promotion of bulk pricing can entice you to buy more product than you need, at prices that aren’t necessarily cheaper
If you really do need more, be sure to compare unit and volume prices to see if you are actually saving
DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
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STORE LAYOUTThe dairy department and other essentials are usually located in the back of the grocery store
This makes you walk through the entire store to get what you need, increasing the likelihood that you’ll buy more
DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
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SAMPLE STATIONSThese delicious freebies are only there to break down your defenses and get you to buy something you wouldn’t otherwise purchase
DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
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BAKERY LOCATIONGrocery stores place the bakery department near the entrance, hoping that the smell of baked goods will activate your salivary glands and entice you to buy
DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
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CHECKOUTThis is the most profitable area of the grocery store
Glossy magazines and shiny candy bars entice you to throw a last-minute item or two into your basket
DESIGNED TO UPSELL
Y O U R N E I G H B O R H O O D
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COUPON CLIP Y O U R W A Y T O S A V I N G S
Check for store or product couponsahead of time to save major bucks
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c7 8 9 –4 5 6 +1 2 30 . =
Groceries cost American households
An average family using coupons can save
That’s a potential savings of
a month
a month
a year
$312.75$38.40
$460.80
MULTI-PURPOSECLEANER
$1OFF
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NEXT-LEVEL COUPONING!
FREE
SAMPLESAlways sign up for a free sample
In most cases, your freebie will also come with coupons for significant savings and discounts on other related products
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NEXT-LEVEL COUPONING!
SOCIALLike your favorite brands on Facebook and follow merchants on Twitter
Many brands reward their loyal customers with exclusive offers, so you’ll stay up to date on contests and giveaways
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NEXT-LEVEL COUPONING!
HOMEWORKHard work pays off when it comes to couponing and saving money
Do online searches for the best price and search for coupons from grocery stores as well as from product companies
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B E C O M E A
SHELF MASTERConsider everything that you take from
the shelf and place in your basket
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FLOUR
ALL-PURPOSEAll-Purpose Flour
NATIONALBRAND
$3.795 lb.
STOREBRAND
$2.995 lb.
Save the brand names for products where you can really taste and see the difference
For everything else, generic or store-brand products are just fine and cost much less
BRAND NAME VS. GENERIC
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LETTUCE
Triple washed,then washed
again!
LETTUCE
Triple washed,then washed
again!
PREWASHEDLETTUCE
$3.495 oz.
Convenience comes at a premium price
Avoid prewashed and precut fruits and vegetables, shredded cheese and other overpriced foods
Instead, save money by doing some of the work yourself
PAYING FORCONVENIENCE
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JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
JUICEJUICE
100% REAL
FRUIT JUICE
$2.990.5 gal.
FRUIT JUICE BOXES
$2.996 X 7 oz.
Packaging shapes and sizes can make it difficult to compare prices
Some retailers break down how much you are paying per unit on their price tags
If you’re still not sure, take out a calculator
COMPAREPRICE PER UNIT
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TOASTED
OATSTOASTED
OATS
GENERICCEREAL
$2.6912 oz.
More expensive items are placed at eye level
For example, brand-name cereals are typically placed on middle shelves, while healthier options are at the top and cheaper cereals are at the bottom
LOOK UP ANDLOOK DOWN
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Head into the store with the tools you need
D O N O T P U T D O W N Y O U R
SMARTPHONE
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GROCERY LISTBefore hitting the store, download a list app or use the built-in notes app to make a list of items that you intend to purchase
Stick with your list to avoid overspending
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COUPONSUse your web browser or specialty coupon apps to search for grocery store and product coupons
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CALCULATORYour phone does math!
When in doubt, use the built-in calculator to figure out unit costs
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COMPARISONNot sure if you’re looking at the best price?
Use an online shopping app or your web browser to compare prices before buying
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REWARDSMost grocery stores have loyalty programs and many have companion apps that track your points and serve up tailored offers
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Sources: CouponCabin.com, Food Marketing Institute, U.S. Bureau of Labor Statistics
It’s a Money Thing is a registered trademark of Currency Marketing
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