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How to revitalize local economy through creative industries
A small town from the South of Italy can become an incubator for creative and cultural industries?
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Where we live?
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Ok, in Italy. But… where?
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Greetings from Matera
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History of our townFrom Neolithic…
(Neolithic village in Matera)
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History of our town, part 2
…through Middle Age
(Crypt of the Original Sin, also known as the “Sistin Chapel” of Rupestrian Art)
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History of our town, part 3
…to Modern Age
(The “Sassi”, ancient town of Matera, declared Unesco World Heritage in 1993)
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Old economic paradigms for Matera
• State support for growth• State Funds for Southern Italy• Cathedral in the desert• Clientelism• European funds for Region Objective 1• Couch and sofa production
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Old economic paradigms for Matera
State support for growth
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Old economic paradigms for Matera
State funds for Southern Italy
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Old economic paradigms for Matera
Cathedral in the desert
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Old economic paradigms for Matera
Clientelism
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Old economic paradigms for Matera
European funds for Region Objective 1
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Old economic paradigms for Matera
Couch and sofa production
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New economic paradigms for Matera
• New competences on local cultural heritage
• International festivals• Making movies• New visions for the town• Places where to host new
entrepreneurs
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New economic paradigms for Matera
New competences on local cultural heritage
(Mimers, a group of local young creatives formed by ex couch designers)
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New economic paradigms for Matera
International festivals
(Buskers and writers from all over the world)
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New economic paradigms for Matera
Matera as a living stage for movies
(Actor Jim Caviezel and director Mel Gibson during a break of the production of the movie “The Passion of Christ”, made in Matera )
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New economic paradigms for Matera
New visions for the town
(Matera is one of Italian candidate cities for European Cultural Capital for the year 2019)
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New economic paradigms for Matera
Places where to host young entrepreneurs
(A moment of coworking in Casa Netural, house where young entrepreneurs – italians and foreigners- work for a new vision of Matera)
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ДoвиђeњaPaolo Montemurro, materan hubber