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Digital Evolution:
5 Tips to Prevent & Overcome Online Extinction
Andrea VascellariCEO itive.net
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'Real World'
The Earth is 4.54 billion years
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'Digital World'
Arpanet (1957)first knowledge transfer network...Internet (1990)TCP-IP prot.
credit: http://www.youtube.com/watch?v=9hIQjrMHTv4
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Mass Extinctions
http://commons.wikimedia.org/wiki/File:Phanerozoic_Biodiversity.svg
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Primary cause of extinction
inability of species to adapt to environmental changes. !
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Digi-Evolution Failure?
you get wiped off the face of the www:D
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Forget Websites... Think of Digital Brains
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Forget Websites...Think of Digital Brains
Hindbrain (vital functions)
Midbrain (reflex center)
Forebrain (2 hemispheres:logic & creative)
credit: http://www.flickr.com/photos/zillafag/3284353334/
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Digital Brain
Hindbrain (index, config, css, etc.)
Midbrain (forms, spam filters, etc.)
Forebrain (overall design & functionality)
credit: http://www.flickr.com/photos/zillafag/3284353334/
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The Digital Sage
it picks the best digital brains that people need to achieve certain objectives.
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Natural Digital Selection
StrategyWhat to do to survive?
credits: http://commons.wikimedia.org/wiki/File:Selection.svghttp://en.wikipedia.org/wiki/Charles_Darwin - btw - we love Darwin ;)
TacticsHow to do it?
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5 Causes of Extinction&
5 Tips to Survive
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1. Information Overload
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5 sec. test
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FiveSecondTest.com
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2. Structure
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Structure
http://seogadget.co.uk/solving-site-architecture-issues/
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Structure
http://seogadget.co.uk/solving-site-architecture-issues/
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Structure
http://seogadget.co.uk/solving-site-architecture-issues/
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3. Content
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Attention!
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Attention!Content should be:
Shared where the audience livesVenue TailoredPublished at the best time
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4. What & How
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. What do you do/offer
. How you do it
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. What do you do/offer
. How you do it+ Who you do it for+ Why you do it better
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5. Behavior
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Goals & Funnels