BUILD THE RIGHT PRODUCT
Should Solve a ProblemThe user should feel that whatever you are doing on your
app/website is a problem being solved.
Flipkart of 2007
Trainman
PrepLift
Should be Easy to Use and Visually Attractive
• Standards are very high nowadays, and you need to get the user on board the first time he/she uses your product.• It should be simple yet good-looking.• You don't need to clutter your home page with too much
content. A good product needs no convincing
The New Freecharge App
Mashable
The Objective of the Product Should be Easily Visible
Dropbox
Dropbox
Dropbox
Dropbox
Dropbox
Dropbox (Engagement Area)
It Should be well Categorised
• Average person makes 70 choices a day.• If there are fewer products but they are better
categorised, that increases engagement.
Nomadly
Nomadly
Nomadly
Nomadly
Nomadly
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Volkswagen
Le-mugs
BUILD YOUR BRAND
Logo, Colours, Fonts
Paytm
Quora
Squarespace Logo
Social Media Presence
• Innovative updates on social media• Exploit the latest rage on the internet• Posting on important days of the year like festivals and
birthdays of important people• Presence should be relevant to your product
Zomato’s Facebook Page
PrepLift
PrepLift
PrepLift
PrepLift
PrepLift
Paletton
Colourlovers
Social Media Sharing
• People like to create things, but they love to show them off.• Instagram • 1st week - 1,00,000 users• 2 months - 10,00,000• This is because you could share very
easily from Instagram.
Paid Ads on Social Media
Use the Right Channels
• Use your own product for your own marketing.• A great intro video.• Blog.
Uber and OLA Free Rides
Hotmail Growth Hack
Dropbox Growth Hack
Apple’s White Headphones
Coin’s Intro Video
Powtoon and Animoto
A Great Informative Blog
• Probably this works the best.• You can’t hire writers; use your
contacts.
Flipkart Stories
Toppr’s Blog
GET TO THE RIGHT PEOPLE
Get to the Right People
• We have too many choices and too little time.• You need to have your product adopted by the early
adopters; they are going to tell their friends and that is the best marketing there can be.• Don't be afraid to try new things, especially with
marketing.
Twitter at SXSW
Lessons here:
• Go where your early-adopters are and try to create a critical mass of attention that can launch your brand.• In the beginning, users won't come to you; you have
to get to them.
Marketing on Foot
• Conventional ideas• Posters, bookmarks,
etc• Campus ambassador• Organise a
competition
Posters, Bookmarks, etc
Campus Ambassador
• Organises events on your behalf• Is active on social media on your
behalf
Red Bull Student Brand Manager
Objectives of this Program
• Infuse Red Bull into the college culture through projects and events• Draws out trends and makes reports
HackerRank, Hackerearth
Code Agon by CodeNation
Mobile Users
KEEP LEARNING
• Track your data• Read
Google Analytics
MixPanel
Reading
CONNECT WITH PrepLift
CONNECT WITH MENikhil Sinha
THANKS