Download - How to Mitigate the Impact of the USPS
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Improving Your Billing. Improving Your Business.
Mitigating the Impact of the USPS
Mitch RoseVP Marketing and Billing StrategyBilltrust
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Improving Your Billing. Improving Your Business.
It’s not about the bill going out…. It’s about the cash coming in
Means to the END – Getting Paid!
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Improving Your Billing. Improving Your Business.
US Postal Service In Dire Straits…
Businesses must transform their billing processes now to address the
changes that lie ahead: higher postage costs and slower mail times
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Improving Your Billing. Improving Your Business.
Proactive Options
1. Shrink the country2. Aggressive move to eBilling3. Super Batching4. Be Postal Smart5. Get more out of your bill - TransPromo
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Improving Your Billing. Improving Your Business.5
1. Shrink The Country
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Improving Your Billing. Improving Your Business.
Mail Speed
Optimize mail speed based on location of bill recipient
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Improving Your Billing. Improving Your Business.
2. Aggressive Move to eBilling
►Boost e-Adoption►Effective bill messaging►Multiple communication options►eBill tracking
eBilling
Now!
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Improving Your Billing. Improving Your Business.
Email Fax
Biller Direct
e-Adoption Defined
Consolidated
Paper & postage disappear
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Improving Your Billing. Improving Your Business.
Save TimeReduce Paper Clutter Efficient AP Process
Go Green Convenience - OnlinePromotional Offer
e-Adoption Messaging
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Improving Your Billing. Improving Your Business.
Message On The Bill Bill Insert Special Letter
Ways To Communicate
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Improving Your Billing. Improving Your Business.
Website Message
On Hold Message
Special Events
Customer Service Reps
Ways To Communicate
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Improving Your Billing. Improving Your Business.
eBilling Adoption
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Improving Your Billing. Improving Your Business.
eBilling Adoption
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Improving Your Billing. Improving Your Business.
eBilling Tracking
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Improving Your Billing. Improving Your Business.
3. Super Batching
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Improving Your Billing. Improving Your Business.
Batching……Combining different bills destined for the same billing address into 1 envelope to reduce postage & envelope costs
Without BatchingCost Estimate
2x $.50
$ 1.00
InvoicesPer EnvelopeTotal Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
With Batching
1x $.50$ 0.50
1x $.05$ 0.05
$ 0.55
InvoicePer EnvelopeFirst Bill Charge
Additional PagePer Page FeeExtra Pages Charge
Total Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
Cost Estimate
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Improving Your Billing. Improving Your Business.
Bullpenning……Holding bills below a dollar threshold for a specified number of days to reduce postage & materials costs
Without BullpenningCost Estimate
3x $.50
$ 1.50
InvoicesPer EnvelopeTotal Charges
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$475.99
With Bullpenning
1x $.50$ 0.50
1x $.05$ 0.10
$ 0.60
InvoicePer EnvelopeFirst Bill Charge
2 Additional Pages Per Page FeeExtra Pages Charge
Total Charges
Cost Estimate
Monday Tuesday Wednesday
INVOICE
ABC ELECTRICANYTOWN, USA
$125.47
INVOICE
ABC ELECTRICANYTOWN, USA
$15.26
INVOICE
ABC ELECTRICANYTOWN, USA
$125.47
Monday Tuesday Wednesday
INVOICE
ABC ELECTRICANYTOWN, USA
$475.99
< $250 < $250
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Improving Your Billing. Improving Your Business.
Bullpenning Example
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Improving Your Billing. Improving Your Business.
4. Be Postal Smart
►Multi Envelope►Bill Design►SmartTrak►Sorting►Address Management
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Improving Your Billing. Improving Your Business.
Postal Smart: The Right Envelope
1-5 pages
6-12 pages
13-55 pages# 10
6 x 9
Flat
6 x 9’s save 65 cents on each envelope and are delivered faster
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Improving Your Billing. Improving Your Business.
Postal Smart: Bill Design
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Improving Your Billing. Improving Your Business.
Postal Smart: Focus on Mail Integrity
Permit #3Billtrust
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Improving Your Billing. Improving Your Business.
Postal Smart: SmartTrak
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Improving Your Billing. Improving Your Business.
Postal Smart: Zip Code Plus 4
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Improving Your Billing. Improving Your Business.
Postal Smart: Address Cleansing
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Improving Your Billing. Improving Your Business.
TransPromo
Get More Out of Your Bill…
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Improving Your Billing. Improving Your Business.
The Case for Bill Marketing
►Bills are the most widely read customer documents that any enterprise produces
►95% percent of transactional documents are opened and read
►63% of customers prefer statements that include personalized, relevant offers
*Source: InfoTrends 2010
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Improving Your Billing. Improving Your Business.
Example: Double Digit Sales Increase
Rockingham Electric
“By taking a strategic approach to the messaging we place in our bills, we have been able to achieve double-digit sales increases on key products.”
…Jim Pender, EVP and COO
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Improving Your Billing. Improving Your Business.
Tips for Bill Marketing Best Practices
►Personalize!• e.g. Zip Code, Branch, Delivery Method
►Clear, prominently displayed, call to action►Use a theme
• e.g. Holiday, Seasonal, New Product
►Attractive graphics• In color, if delivered electronically
►Rotate copy regularly
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Improving Your Billing. Improving Your Business.
Bill Messaging Options
Dynamic Bill Message Pre-Printed Inserts Inline with Print Job
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Improving Your Billing. Improving Your Business.
Who is Billtrust?
►Billtrust is a leading Billing Service Provider►Technology Based►End to End Billing Solution►800+ Customers►99% Annual Customer Retention►PCI Level 1 Certified, SSAE 16 Audited