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@StoneyDStoney G deGeyter
@polepositionmkg
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
• @StoneyD• +StoneydeGeyter• linkedin.com/in/stoneygd
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PolePositionMarketing.com
Stoney deGeyter
THIS IS ME I do this
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arketingChecklist.com
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@StoneyDStoney G deGeyter
@polepositionmkg
YOU ARE YOUR BEST CURE FOR WRITER’S BLOCK
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Use the original writing as the jump-off pointand rework it start to finish.
Rewrite old blog posts
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t republish your comment verbatim
Use it a base for fleshing out a complete blog post
on the topic.
Turn a comment into a full post
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t be bound by a 140 character limit…
turn your tweets into posts.
Turn 140 characters into 600 words
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Turn posts, presentations, and ebooks into tweets
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Take a blog posts on one channel and break it down into several single-focus posts on another channel.
Reach different readers each time.
Turn one post into many posts for a new audience
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
We often write different than what we say. That’s new content!
One presentation can often turn into multiple blog posts.
Turn a presentation into a visual blog post
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
This presentation started as a blog post. Same idea, different words.
Turn blog posts into presentations
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Boil each point down to its bare essentials and
visualize.
Turn a fact-filled blog post into an infographic
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t waste a well thought out answer. Add intro, conclusion and a bit more flesh.
Publish an email response to a question
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
(always mask the client)
Turn work for clients into content for masses
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Don’t just regurgitate—rework and rewrite!
Use posts for chapters and content, adding new content to fill the gaps.
Turn previously published content into book or ebook
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Turn sales content into blog postsProduct info
About us content
Processes
Etc.
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Nobody reads 100% of what you write.
By changing content from one format to another you’re likely to reach an entirely different audience.
It’s A Different Audience Every
Time
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
Bonus: ppmkg.com/75contentideas
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HOW TO MINE YOUR OWN MIND FOR GREAT NEW CONTENT IDEAS @StoneyD
WebMarketingChecklist.com
Thank You!Download Presentation:
ppmkg.com/minemind