Download - How to Make a Pitch Presentation
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Making a PitchPresentation
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Ultimately you are always pitching to
investors, customers, businesspartners, recruits, friends, your
spouse, etc
PRACTICE
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A presentation is aconversation between you and
your audience where only one
side is audible.
The audience is asking
questions in their head;
its your job to anticipate
those questions and answer
them in your presentation
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The Presentation: story development
Exposition
Climax
Dnouement
Background/Problem Conclusion
Competitive Threats
business plan = script
*Source: Mentor Management
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The Pitch: in less than 10 steps
1. Introduction
2. The Hook
3. The Solution
4. The Market5. The Competition
6. Differentiation
7. Business Model
8. The Team
9. The Request
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What are my audiencesquestions?
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What IS it?
Whats the PAIN?
What else is out there?
How are you going to make money?
Whos running the show?Whats your 10-week benchmark?
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What IS it?
What is it made of? What does
it do? Be specific! Specific
does NOT mean technical. What
your product is and does one
sentence, not the cutesy nameyouve given to it.
Can someone else
repeat it backto you?
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Whats the PAIN?
Why would anybody want this?
How much do they want it?
Would they change their behavior?
If you capture them
with your narrative of
the problem youre
going to solve,theyre engaged.
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Specific Problem Solving vs...
Creating World Peace,Eliminating Hunger, and
Solving Global Warming.
What is your specific break-
through going to solve?
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What else is out there?
If its such a problem, why hasnt
anyone else solved it?
What are the current solutions to
the problem?
Who is your competition?
If others failed, why wont you?
Whats different about yours?
(Specific novel break-through)
Should you really compare
yourself to Google?
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Look like an expert in your
business
Show you know the category and the
latest companies, trends,
technologies being introduced
Use a competitive feature
comparison chart
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Whos running the show?
Who is on your team and why are
you as college students going
to be able to do what others
cannot do or wouldnt
replicate?
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Whats your 10-week benchmark?
What are your priorities to getdone next?
Finish a prototype
Talk with potential customers
File a provisional patent
Raise $50K (what does that buy in
the product lifecycle?)
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The Plan: Five questions every
investor wants to know
1. How much does it cost me?
2. What do I get?
3. How will you spend my money?4. What is my expected return?
5. When will I get the return?
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One sentence.
Conclude with one
distinctive, saleable,
fundable sentence.
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Be Prepared for Q & A
Anticipate what you will be
asked and be prepared to address
with your team.
Use appendix slides wisely.
If you really dont know, becareful about throwing out a
dismissive made-up answer.
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Style Tips
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The Presentation:
preparedness = confidence
1. Prepare your talk
2. Prepare yourself
3. Stand & deliver
You are the expert on your topic Speak to your audiences level
The focus is what you say & emphasize,not your slides
You control the floor
Only you know what you will say next
Dont let it go to your headconfidence cockiness.
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1:1
One slide per minute;
one idea per slide.
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Be Visual and Theatrical
Pictures, Product Shots,
Charts, Timelines
Investors get bored.
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No Religion, No Wimpy Talk
Dont say I believe or We
believe we will
No were trying to . We will.
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Be Careful with jokes, they
often fail. Do you need them?
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Look forward at the audience and
judges, not at your slides.
Never read from your slides or
notes.
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Memorize relevant stats and
figures that you can recite to
look smart.
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Address obvious questions or
doubts that you can anticipate
they will ask. Read their minds.