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Best Practices for Using Video on Social Mediawww.SOCIALVENTION.com
#SocialVention@CindyWMorrison
www.SOCIALVENTION.com
Then
Pre-Internet Marketing
Uninformed InterruptionPre-Internet Buyers
Todays Landscape
Thousands of Messages!
15,000+ Radio Stations
2,000 TV Stations
Todays Buyers
Well Informed!
Dodging Interruptions
DVRCaller IDDo Not Call ListSmart PhonesInternet
What Works Now?
PermissionVsInterruption
Interrupt vs Attract
Methodology
Building TrustBeing LovedNot IgnoredOutsmartingNOTOutspending
Todays customer doesnt buy what you SELL...They buy who you ARE!
VIDEO!
HOPE is *NOT* a strategy!
Content is KING
Todays Strategic Agenda
~ Set Up for Success
~ Diagram of a Good Video
~ Taking Advantage of Social Media Platforms
Set Up For Success
Mobile Video
Diagram of a Video
~ Start Strong~ Donut~ 1-3 Points~ WIIFM~ Be YOU ~ Produce Content Youd Want To Share~ Call-To-Action
Start Strong
Donut
1-3 Points
Diagram of a Video
~ WIIFM
~ Be YOU
~ Produce Content Youd Want To Share
~ Call-To-Action
Facebook ~ Family ReunionTwitter ~ Cocktail PartyLinkedIn ~ Board RoomPinterest ~ Bulletin BoardInstagram ~ Viral PolaroidSnapchat ~ Viral Diary YouTube ~ Bite-Size TV
Facebook Videos
~ Post Natively ~ Less than 21 seconds in top 25%
~ Use tags and hashtags ~ Energy
~ FOMO
Facebook Video Ads
Facebook Live
Facebook Live Stats
~ Watch Live Video 3 Times Longer ~ Video 135% More Organic Reach
~ FB Generates 8 Billion Views ~ Helps Generate an Audience
~ Breaks the Rules of Video Length
Facebook Live Tips
~ Know What Issues Can Arise ~ Turn Off Overhead Music
~ WIIFM ~ Mix It Up Length & Topics
~ Create a Conversation
29
Case Study
Facebook Live Results
~ 10,000 Views ~ 100 Shares
~ Double Auction $ ~ Great PR
~ Embed?
Twitter Video
~ 30 Seconds
~ Partner with Influence
~ Showcase a Product ~ Keep Mobile in Mind
~ Create a Call-To-Action
Twitter Live
FBL & Periscope Ideas
~ Showcase Events ~ Cover Breaking News
~ Behind The Scenes Look
Instagram Videos
~ Behind the Scenes Content
~ Humanize Your Brand
~ Showcase the Buying / Product Experience
SnapChat Videos ~ FOMO
~ Go Vertical
~ Be Brief!
~On The Fly
Vine Videos ~ 8 Seconds!
~ Show How To Do Something
~ Continuing the Story
~ Stop Motion
~ 1 out of 2 on the Internet
~ 2nd Most Search Website after Google
~ 4 Billion Hours Watched EACH MONTH
If YouTube were a country... It would be the THIRD LARGEST after China & India
~ Solve a problem
~ FAQs
~ Employee milestones
~ Legacy
~ Charity causes
~ Customer desires
Forgetting Millennials
~ Dont Underestimate Social Media & Video
~ Get Vocal About Your Biz Culture
~ Keep Your Message Fresh
~ Highlight a Cause
Show Work/Life Balance & CultureListen!
Stop Pitching!
Great Content & Video Attracts PotentialClients
For more Social Media training and support, visit http://www.SOCIALVENTION.com.
Facebook.com/CindyWMorrisonFacebook.com/SocialVentionTwitter - @CindyWMorrisonInstagram - @CindyWMorrisonYouTube.com/CindyWMorrison