HOW TO KILL

CREATIVITY

Dave Birss

Silicon Beach 2012,Bournemouth

HOW TO KILL

CREATIVITY

BUT WHY?

DISCOMFORTBUT WHY?

DISRUPTIONDISCOMFORT

BUT WHY?

UNPREDICTABLEDISRUPTION

DISCOMFORTBUT WHY?

Rely on group

brainstorms

for ideas

Only use people with expertise

Eliminate criticism

Don t

define

what

success

means

Don t waste

your time with

research

Never trust things like your gut

Think what

your boss

would buy

Don t give people time to slack off

Make creativity a

secondary

priority

Require proof of future success

Let s get to work

Dave Birss@davebirss

getadditive.comUserGuideToTheCreativeMind.com