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How to Stay on Top of Social Mediain 30 Minutes a Day
August 14, 2014
Arik C. HansonPrincipal, ACH Communications
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A little about me…
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The Problem
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But:– Need to stay one step ahead– Need info to do your job effectively– Want to stay smart about trends
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Plus: Social is just a part of our everyday jobs now, as communicators and marketers
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Framework:
• Scan• Consume• Bookmark• Use
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10 strategies.45 minutes.
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Giddy-up!
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Scan
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Strategy #1: Browse a bundle of blogs.
Time commitment: 5 minutes.
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My secret weapon: Feedly
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Categories and favorite blogs
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• Advertising• Mainstays:
• Adrants• AdFreak
• Blogs you haven’t heard of before:• The Ad Contrarian• The Copyranter
• Local flavor:• Minneapolis Egotist
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• PR:• Mainstays:
• Spin Sucks• SHIFT Communications Blog
• Blogs you haven’t heard of before:• The Future Buzz
• Local flavor:• Communications Conversations
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• Social media: • Mainstays:
• Convince & Convert (Jay Baer’s blog)• Social Media Examiner• Grow (Mark Schaefer’s blog)
• Blogs you haven’t heard of before:• V3 Blog (Shelly Kramer’s blog)• Danny Brown’s blog
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• Tools: • Mainstays:
• All Facebook/Inside Facebook• The LinkedIn Blog• Twitter Blog
• Blogs you haven’t heard of before:• Post Planner• Jon Loomer• Shoutlet Blog
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• News sites:• Digiday• ReadWriteWeb• Engadget• Social Media Examiner• Note what’s NOT on this list…
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Strategy #2: Peruse LinkedIn Pulse.
Time commitment: 2 minutes.
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Strategy #3: ONLY use targeted Twitter lists when using Twitter.
Time commitment: 3 minutes
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Potential categories:• Fellow University of Minnesota communicators• Twin Cities thought leaders• Industry sites (@mimatweet, @mediabistro)• PR bloggers (@kellyecrane, @shonali, @ginidietrich)• Event speakers (MIMA speakers, SMB speakers)• Social media/digital thought leaders (@jaybaer, @shelholtz)
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• Subscribe to OTHER people’s lists:– Social Media Divas (@leeodden)– Social Media Top List (@scottmonty)– Social Media Smarties (@susanbeebe)– Most Influential in Tech (@scobleizer)
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Strategy #4: Create or join key Facebook groups.
Time commitment: 3 minutes
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Strategy #5: Subscribe to 4 industry e-newsletters—no more.
Time commitment: 1 minute
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My favorites:• PRDaily• PSFK• SocialMedia.org• Scott Monty’s This Week in Digital
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Strategy #6: Find and subscribe to key content aggregators
Time commitment: 1 minute
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My favorites:– PRTini– Re/Code– Talking Points (of course! )
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Strategy #7: Subscribe to Digg daily
Time commitment: 1 minute
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Consume
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Strategy #8: “Hear” content when you’re “confined”.
Time commitment: 30-45 minutes (but WHILE you’re doing something else).
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• Over lunch• While you’re doing basic tasks• In the car• On the train
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• Podcasts to try out:– Social Pros Podcast– For Immediate Release– Social Media Marketing Podcast– Talking Points Podcast
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Apps to listen:• Podcasts (free)• Pocket Casts ($2.99)• Instacast ($4.99)• Downcast ($1.99)
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Strategy #9: Turn your phone/tablet into a mobile-content-consumption machine
Time commitment: 15-20 minutes per day.
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• Zite (Reader)• Flipboard (Reader)• Pocket (Read later)
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Bookmark
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Strategy #10: Develop an air-tight bookmarking system
Time commitment: (Built-in to scanning time)
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I use Diigo
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But you can also use:• Delicious• Evernote• Instapaper• Even Pinterest
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10 strategies. 45 minutes.
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SCAN• #1: Blow through a bundle of blogs.• #2: Peruse LinkedIn Pulse.• #3: Only use Twitter lists when using Twitter.• #4: Create or join key Facebook Groups. • #5: Subscribe to 4 e-newsletters—no more.• #6: Subscribe to Digg daily.• #7: Find and subscribe to key content aggregators.
CONSUME• #8: “Hear” content when you’re “confined”.• #9: Turn your phone into a mobile-content-consumption machine.
BOOKMARK• #10: Develop an air-tight bookmarking system.
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Now USE!
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Questions?
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More:– Subscribe: arikhanson.com– Email: arik@arikhanson– Tweet: @arikhanson
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