How to Have a

Successful App

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New App Stats • Average price of an app is currently between $1

and $1.50, but by this time next year, 94% of

these apps will be free to install

• By 2017, nearly 4.4 billion people will be using

mobile apps

• Games are the most popular apps, followed by

education and business apps, then apps for

lifestyle and entertainment

• U.S. app users download an average of 8.8 apps

per month in the year 2014

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3 Summarized Steps

• Step 1:

Create an

original app

• Step 2:

Obtain users

• Step 3:

Engage and

monetize

users

“With apps expected to earn more than $77 billion by 2017, there’s no time like the present to get in on the market.” - Julie Bawden Davis, Writer for American Express

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1. Create an Original App

• Come up with a unique idea

• Develop an original design

• Choose the best platform for your app

• Determine whether your app is free or

paid

“The best apps only do one thing, but they do it very, very well. It’s important that the app is original, improves on another app, solves a problem or entertains.” - Avid Larizadeh, Contributor to Forbes Magazine

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2. Obtain Users

• Promote your app – If you don’t market your app, no one will

know that it exists

• Utilize the following to get the word out: – Press release

– Social media

– Ad Campaign

– Word of mouth

– Etc.

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3. Engage and Monetize Users

• Done through app analytics solutions

• Mobile developers consider various

options through data from analytics

• Provide value that users are seeking to

properly engage the audience

• Offer updates

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Sources 1. Caulderwood, Kathleen. “How Do You Make Money When Less Than 1% of Apps Are ‘Financially Successful’.” International Business Times. Times Magazine, 7 March 2012. Web. 14 Sept. 2015. <http://www.ibtimes.com/how-do-you-make-money-when-less-1-apps-are-financially-successful-1537962>.

2. Davis, Julie Bawden. “How to Start Developing a Successful App Today.” Openforum American Express. American Express, 8 April 2014. Web. 14 Sept. 2015. <https://www.americanexpress.com/us/small-business/openforum/articles/how-to-start-developing-a-successful-app-today/>.

3. Intelligence, BI. “This Is How App Stores Are Competing for Consumer Dollars and Loyalty.” Business Insider. Business Insider, Inc. 22 June 2015. Web. 14 Sept. 2015 <http://www.businessinsider.com/app-store-marketing-strategies-and-stats-2015-1>.

4. Koetsier, John. “Mobile App: Analytics: What Winning Mobile Developers Use.” VentureBeat. VentureBeat, 9 July 2015. Web. 14 Sept. 2015. <http://insight.venturebeat.com/report/mobile-app-analytics-what-winning-mobile-developers-use/>.

5. Larizadeh, Avid. “Eight Tips For a Successful App.” Forbes. Forbes Magazine, 19 July 2013. Web. 14 Sept. 2015. <http://www.forbes.com/sites/avidlarizadeh/2013/07/19/eight-tips-for-a-successful-app/>.

• All images: http://www.freedigitalphotos.net