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How to Have a Student-Centered Approach to Social Media: Perspectives From Library Staff and Student Assistant
Justyne Triest, Evening SupervisorAlyssa Townsend, Junior
Nicholson Library, Linfield College (McMinnville, OR)
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+BasicsAccounts
TwitterFacebook
Pinterest Archives
TumblrTwo staff
managingAbout 5-10
hours/week
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+Tools & Techniques
Focus on students Library-to-student vs.
library-to-library communication
Connecting with college social networks Relevant Content
Infographics Contests Images/Archival pictures
(random, but also tied to specific events)
Live-tweeting author readings, other events
Resources/items for checkout
Relevant quotes (in Infographics)
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+Pre & Post Student
Pre- Text heavy posts Less relevant info Fewer posts that asked for
interactions Facebook/Twitter were
automatically connected
Post- More images, more
student images Archival images
Information presented in visual ways
More original content Authentic student voice Info students want/use Distinctive voice across all
social networks
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Source- Twitter
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Source- Twitter
Approx. 35% of our 210 followers are current students!
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Facebook Insights
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+LogisticsDocumentation Student Worker contract Training plan/Yearly
assessment Shared Google Docs /calendar Wiki with information Weekly meetings Most communication via
Challenges Training time Term breaks/summer Student isn’t a full-time
worker, so isn’t always present in the library to see/document what is happening as it happens
Limited work study hours Student needs to be
comfortable communicating with all library staff
Security of accounts
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+ Tweet/Facebook
scheduler Easel.ly Infogr.am Google
docs/calendar Wikispaces Photo editing
program Smartphone/
tablet
Resources
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Contact Us:Justyne [email protected]
Alyssa [email protected]
- Twitter@linlibraries
- Facebookwww.facebook.com/linfieldlibraries
- Pinterestwww.pinterest.com/linlibraries
- Archives Tumblrlinfieldarchives.tumblr.com