How to Grow Your Business
in 6 Steps with LinkedIn Advertising
Presented by Digital Giants
The Power of LinkedIn
• In 2012, LinkedIn replaced Facebook as the top social media platform among “Inc. 500” listed companies
• Recruit or be recruited: LinkedIn is built for doing business with a user base of over 277 million
• 200 conversations per minute in over 2 million groups
Why Advertise on LinkedIn?
• Target your ads by job title, skills, interests & role
• Your go-to channel to market to the professional crowd
• Generate brand awareness• Build your list of professional
connections & your potential sales base
Getting Started
• All you’ll need:– A LinkedIn account– Ad copy (plan for text + images for
greater engagement)– An idea of your target audience– A budget
Step 1: LinkedIn Advertising
Step 2: Create a New Campaign
Step 3: Create an Ad
Step 3: Create an Ad
Step 4: Target Your Audience
Step 5: Set Up Your Budget
Step 6: Launch Your Campaign!
Managing Your Campaign
• Use your LinkedIn Advertising dashboard to manage your campaign and gain insights:– Clicks– Impressions– Social actions– Track your budget & ad spend–Manage leads
Managing Your Campaign
• Tweak & adjust your campaign as necessary to achieve maximum results:–What offers are working best?–What CTAs are people responding to?
Want more helpful guides and advertising “how-to’s?”
Visit www.bedigitalgiants.com for free digital marketing guides & resources
@BeDigitalGiantsLinkedIn.com/company/Digital-Giants