How To Grow Your Biz…When You’re Broke
by Amy Applebaum
Introduction Welcome to… You can achieve success without spending lots of money 5K? 50K? Must take specific actions
Define - Release Your Inner Millionaire/Millionairess
Acknowledgement
Thank you
Importance of today’s topic Your commitment to your success
My Goal
Your Success
Today – Share everything I can
Later – Share how I can support you
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Plan to take action
BREAK-OUT #1“WHO’S IN THE ROOM” Audience Questions:
• How many aspiring entrepreneurs?• How many new biz owners – year or less?• How many 1+ years and still struggling?• How many service-based biz owners? Types?• How many product-based biz owners? Types?• Biggest challenges?
BREAK-OUT #2“GET TO KNOW YOU” Group Exercise:• Form groups of 10 • 20 seconds each
Name Company Name Type of Business Biggest Business Challenge
Money & Success Money doesn’t create success
• Vending company example People become successful without money everyday
• Donald Trump bankruptcy Rich people fail at business everyday
• Vision • Belief System • Branding • Strategy/Plan • Follow-Through• Team
Success determined by:
TEAM!!
Must Adopt This Critical Belief:
YOU + BUSINESS = RELATIONSHIP
• Partners, married… sleeping together• Requirements for healthy relationship:
Love Commitment Rules Follow-through Communication Support
• Sooo… What does your partner need?
BREAK-OUT #3“PARTNER NEEDS?” Group Exercise
• Pick a partner; 2 minutes each• What does your “partner” (biz) need right now?• I would be successful if_________ (FILL IN BLANK).• How would that make a difference in your relationship w/biz?
Share:• 1 Volunteer
Creating Your All-Star Team!
1) Your Community
• Definition
• Do a great job = Success stories & testimonials
• Assignment: Increase size of community Collect testimonials
Creating Your All-Star Team!
2) Accountability Partner
• What is it?
• Criteria
• Assignment: Find immediately Schedule weekly talk-time
(continued)
Creating Your All-Star Team!
3) Visionary Team:
• Definition:
• Assignment: Create it!
• Networking opportunity in this room!
(continued)
Creating Your All-Star Team!
4) Board of Mentors:
• Definition:
• Criteria:
• Volunteer
• Believe in you
• More successful
• Variety
• Assignment: Build a “Board of Mentors”
(continued)
Creating Your All-Star Team!
5) Interns:
• Description: Students hungry to learn
• Assignment: Hire a couple
(continued)
Creating Your All-Star Team!
6) Commission Sales Associates
• Description:
• Best reps work on commission
• Assignment: Write Job Description Determine Sales Goals Create Compensation Plan Start Interviewing
(continued)
Creating Your All-Star Team!
7) Trade Relationships:
• Description
• Note: get agreements in writing
• Assignment: Determine what you need Determine what you can offer Find the team
(continued)
Creating Your All-Star Team!
8) Strategic Partnerships:
• Referral partners
• Company partners (shared equity)
• Joint venture partners Join forces w/ a company that has an expertise that you
need & vice versa Form a partnership & profit from the company formed.
• Affiliate partner: They market/sell your products/services for a fee.
• Assignment: Form Strategic Partnerships!
(continued)
BREAK-OUT #4Teammate Brainstorm Exercise Individual Exercise
• Spend 1 minute writing names of potential teammates
Share• Any epiphanies?
Group Exercise• Share with someone (potential team & epiphanies)
CONCLUSION Assignment
• Create your all-star team…now!
Contact info (next…)
Questions?
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