![Page 2: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/2.jpg)
What are our Objectives?
• Believe that we can!• Acknowledge the need for growth• Understand the role of strong leadership • Importance of a Membership Committee • Identify written Action Plan elements• Review
2
![Page 3: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/3.jpg)
“I Think I Can”Positive Thinking is Powerful
and Contagious!
3
![Page 4: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/4.jpg)
Why Is Membership Growth Important?
• To maintain a dynamic voice in Washington that will continue to protect the interest of all veterans, service members and their families
• If we fail to grow…it is only a matter of time before we cease to exist…it is our lifeblood!
Our Leadership is committed to Membership Growth, and we must all support that initiative
4
![Page 5: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/5.jpg)
5 Traits of Successful Commanders
1 - Leadership…out in front2 - Training…teaching / learning3 - Mentoring…helping develop others4 - Monitoring…follow up5 - Motivating…appreciate & recognize
accomplishments
5
![Page 6: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/6.jpg)
What Is An “Escalator Society”?
6
![Page 7: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/7.jpg)
The Threat of an “Escalator” Society
• Have we become so accustomed to “taking the escalator” that we forget that we must take “Steps” to be successful?
• Do we want to arrive at our destination without taking the trip?
• Success will occur when we take the proper steps and plan
7
![Page 8: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/8.jpg)
5 Steps to SuccessStep #1 - Division & District CommandersStep #2 - Post CommandersStep #3 - Post 1st Vice Commanders Step #4 - Membership CommitteeStep #5 - A written Action Plan
Let’s discuss each step individually…
8
![Page 9: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/9.jpg)
Step #1Division & District Commanders you must•Place a high priority on membership growth and achieving goals•Clearly express your positive expectations that achieving assigned goals is not optional•Stress that it is the responsibility of each Post Commander and get their agreement
Communicate – Monitor – Mentor - Motivate9
![Page 10: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/10.jpg)
Step #2
Post Commanders you must…• Place a high priority on membership growth and achieving goals •Clearly express your positive expectations that achieving assigned goals is not optional •Stress that it is the responsibility of each Post member and get their agreement
10
![Page 11: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/11.jpg)
Step #31st Vice Commanders you must…–Be committed and have a positive attitude–Make a written status report at all meetings…–where are we now? –how will we get to where we are going?
Lead your committee to success
11
![Page 12: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/12.jpg)
Step #4
Develop a Post Membership Committee•Divide up the work…assign specific responsibilities•Involve the entire membership – “everyone recruits one”•Make it a “Family Project”– Legion, Auxiliary & Sons
12
![Page 13: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/13.jpg)
Step #5
Develop a written plan…it is your roadmap to success…the tactics•What do we need to do?•How are we going to do it?•Who is going to do it?•When will it be accomplished?
Keep it Simple and Flexible
13
![Page 14: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/14.jpg)
Six Elements Of An Effective Membership Plan
1. Retention2. Renewals3. Recruiting4. Legion Programs5. Communicate – “Spread the Word”6. Reward
Let’s discuss each element… 14
![Page 15: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/15.jpg)
Element #1 - Retention
• #1 Objective is to “Close the Back Door”• Involve your membership• Post activities• Solicit involvement on committees• Personal phone calls• Personal visits
Communicate, Listen & Appreciate
15
![Page 16: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/16.jpg)
Element #2 - Renewal
• Set aggressive deadlines• Fast Start –25% by July 31st
–50% by August 31st–100% by Veterans Day
• Personal phone calls & visitsYou will finish the same way you start…
16
![Page 17: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/17.jpg)
Element #3 - Recruiting • Use Headquarters “345” Roster–Personal letters & Phone calls–mylegion.org
• Expired Member List• Membership Drives–Major Retailers–All Post events
17
![Page 18: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/18.jpg)
Element #4 – Legion Programs• Boys State• Oratorical• Boy Scouts• Legion Baseball• Junior Shooting• High School JROTC• School Awards
Your Post will grow if you are involved in your Community!
18
![Page 19: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/19.jpg)
Element #5 - CommunicateDoes your Community know what you are doing and why? ExternalDoes your membership know what you are doing and why? Internal•Public Service Announcements•Post website…is it up to date?•Social Media…Facebook•Public Access TV
19
![Page 20: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/20.jpg)
Element #6 - Reward!
• National Commanders Annual Award• Lone Star Recruiter Award• Posts / District Competitions• Continuous Years - recognition• Citations – “Certificate Maker” CD
20
![Page 21: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/21.jpg)
Review• We must believe!• We must recognize the need for growth• Understand the role of strong leadership• Importance of a Membership Committee• Develop a written Action Plan • Five Action Plan Elements: Retain,
Renew, Recruit, Legion Programs & Communicate
• Reward successes21
![Page 22: How To Grow Our Membership Fred Rogers…frrtx@icloud…972-977-9342](https://reader035.vdocuments.us/reader035/viewer/2022062518/5681404c550346895dabbf1d/html5/thumbnails/22.jpg)
One Last Comment
ExecutionIs
Essential22