Download - How To Get Your Message Out
How to
Get Your
Message Out
Through Traditional PR
• Government cutbacks• Competition• Demand• Diversity and cultural issues• Credibility• Social problems
Climate Change
The ABC’s of PR for Nonprofits
• Acceptance
• Build
• Communication
• Donations
• Encouragement
PR Tactics
• Brochures• Special Events• Facility Tours• Newsletters• Community Meetings• Press Releases• Promotional Items• Trade Shows• Advertorials• Celebrity Endorsements
• Research• Planning• Implementation• Evaluation
• Defines Problem• Describes Publics• Determines Process– WHO do you want to reach– WHAT do you want them to do– WHAT messages will accomplish that
Research
Planning
Goals
Audiences
ObjectivesStrategies
Tactics
Implementation
• Execution of the plan– Actual messages sent through what channels?– How many reached targeted audiences?– Monitoring tools for execution?
Evaluation
• Measure• Identify• Adjust• Research
If you can’t measure it,
it’s not an objective.
To tell the story of the issue behind the news
To frame your message within the parameters of “news” as opposed to “publicity”
To be as interesting to as many people as possible
Write it Right
350 words or less
Inverted pyramid
Fact check
Spell check
FOR IMMEDIATE RELEASEMEDIA CONTACT: Ginny Cooper
239-297-3638E-mail: [email protected]
HEADLINE WHICH SUMS UP INFORMATION THAT FOLLOWSA Subhead may be appropriate as well
FORT MYERS, FL (January 13, 2009) – Blah, blah, blah
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Boilerplate: A sentence or two describing your organization which goes at the bottom of each release.
Photo Caption: If you are providing photos, provide captions and label them.
To be as visual
as possible
Ginny CooperThe Cooper Group
Public Relations and MarketingPO Box 3890
Fort Myers, Florida 33918P. 239-297-3638
[email protected]://www.mycoopergroup.comhttp://www.mycoopergroup.blogspot.comhttp://www.linkedin.com/in/ginnycooperhttp://www.twitter.com/ginnycooperhttp://www.facebook.com/people/Ginny-Cooper/1408001032