HOW TO GET PUBLICITY A Practical How-To for Your Business or Nonprofit
Lori Miller, Sales Marketing & Research WHNT News 19
Tuesday, March 18, 2014
HOW TO GET PUBLICITY
Let’s talk about common questions about publicity tactics
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IS THE
PRESS
RELEASE
DEAD?
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COMMON QUESTIONS
RELEASE BETTER IDEA Reason-my event Reason-impact of my event Event details – sentence form Event details – bullets Typed quote from spokesperson People available for interview Event location Video / Photo opportunities Boilerplate Boilerplate + links to media page Media contact Media contact
Should I send a press release?
For TV – think visual!!
The event is never the story. The story is always about the people behind the event.
COMMON QUESTIONS
Who should I send my information to?
Get to know the… • News Director
• Assistant
News Director
• Assignment Manager
http://naprca.org/wp-content/uploads/NAPRCA_Pitching-stories-to-Alabama-Media-Group.pdf
“And the mayor’s going to be there!”
COMMON QUESTIONS
How early should I send it? When is too late?
Understand the news process (review meetings at 9:15am and 1:30pm) Events after 3pm make it difficult to tell complete stories Know what you’re competing against Timing is everything!
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COMMON QUESTIONS
How do I get an in-studio interview?
Ask! Book early Prep your speakers Arrive early Bring extras
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COMMON QUESTIONS
How do I get a PSA?
• The message of the PSA reflects a need in the community
• PSAs must be one of the following lengths: :10, :15, :20, :30 or :60.
• WHNT News 19 no longer accepts PSAs on tape
• No business logos or audio mentions for sponsors . And no websites that sell products
• PSAs promoting an event must be received a month before the event. Provide
start and end dates for campaign
• WHNT News 19 cannot guarantee PSA placement on our schedule
• Can’t provide list of air times
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COMMON QUESTIONS
How do we get WHNT to be a media partner?
Understand the number of asks Provide a tangible benefit – both ways Proposal for WHNT Marketing Committee
COMMON QUESTIONS
A FEW MORE THINGS TO KNOW
It’s a 2-way (be available) Customize your pitch Exclusivity Email is excellent
COMMON QUESTIONS THANK YOU! LORI MILLER WHNT News 19 [email protected] @lorimillerwhnt linkedin.com/blorimiller