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Gordon Mayer
How to really get heard
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What would you tell President Obama about your work if you crossed paths jogging?
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CMWho?
Communica-tions35%
Executive Director, or other staff
32%
Board mem-ber/other vol-
unteer7%
Other26%
What do you do?
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TurnoutAttendance at an event
Why we communicate
AwarenessUsually traces back to
moneyAdvocacy Best to engage audience
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‘Facts Are
Meaningless’
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Telling stories
Storyteller FigureJalisco, Mexico, AD 100/800 Art Institute Chicago
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• Hi! My name is _____ and I work with…
• You know how… (problem)
• Well, what I do is…(feature)
• So that …(benefit)
• We’re kind of like …(metaphor)– Feature: the physical traits or description of what you do
– Benefit: a feature translated into a member’s satisfaction. What do the members get because of what you do?
– Metaphor: a comparison that can be funny or startling; goal is to make your work familiar.
Crafting an elevator speechWho we are, in less than 2 minutes
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Not these
“mission statement” by Ecastro, from flickr
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Like what?
• Identifying a Problem
• Finding a Solution
• Creating a Conflict
• Making a Fresh Start
• Doing Something New
• Doing Something Unusual
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6 types of media stories
• Oh No!...disaster, tragedy, bad news
• Yes!...victory, agreement, improvement
• Wow!...extreme, unique event
• Hmmm!...thought-provoking, stimulating
• Rituals...opening days, funerals, birthdays
• News You Can Use...helpful information
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Where did that plan go?
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What Are Our Messages?
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Get found online!
Add your group to our directory at www.communitymediaworkshop.org
And fan us on Facebook!
www.facebook.com/ communitymediaworkshop
Thank you!