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DEVELOP & IDENTIFYHOW TO
PROMOTABLE CONTENT
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AMY BISHOP
DigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop
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MEDIARELEVANCE
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MEDIA RELEVANCE
Is the information new orunique?
Would a journalist be able tofind it elsewhere?
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MEDIA RELEVANCE
How will it serve the journalist& their readers?
Will it augment an existingstory idea?
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MEDIA RELEVANCE
Has this particular piece ofcontent been covered on amainstream media outletalready?
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CONTENTENGAGEMENT
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CONTENT ENGAGEMENT
Is the content format and userexperience something thatjournalists and readers willengage with?
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CONTENT ENGAGEMENT
Is the content formatted andpresented in a visuallyappealing way?
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CONTENT ENGAGEMENT
Are the website and landingpage optimized for leadgeneration and nurturing ofreferral traffic from mediacoverage?
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CONTENT ENGAGEMENT
Can part of the content beoffered to the media andhosted directly on thepublications' websites?
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TOPIC+ TRENDS
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TOPIC + TRENDS
Does the content favor thebrand or show product bias?
Does it feel like a sales pitch?
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TOPIC + TRENDS
Does the topic align withcurrent reporting trends ofindustry publications?
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RELEVANCE.COM
CONTENT PROMOTIONto learn more about
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AMY BISHOP
DigitalRelevanceMedia Outreach Specialist
www.amylbishop.com@AmyL_Bishop