Download - How to Develop a Strategic Sales Plan
How to Develop aStrategic Sales Plan
Sean StroubPresident & FounderCross Points Consulting Group
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• Sales are the ‘life’ of your business. • Without sales, all the other things that make
your business great (quality, creativity, passion, efficiency, service, trust) won’t matter much in growing a long-term, successful company.
• If you can’t generate enough sales and revenue your business will struggle for sure, but having the WRONG sales will definitely push your company out of existence.
• Here are the steps to take to develop not just a ‘plan’, but a strategic sales plan for growing both the top and bottom lines of your business.
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Sales and Profits Need to be Attached-At-The-Hip.
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Matt
Damon
Sounds simple, but why
have sales that aren’t
contributing profits to
your company?
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Identify and Classify the Most Profitable Sales and Contracts You Have Now
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• This is by far the most critical early step in developing a STRATEGIC sales plan.
• There is no reason to start planning for new sales if you aren’t sure where your most consistently profitable sales or contracts are now.
Improve your Existing Sales & Contracts First!
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• The difference between a Strategic Sales Plan and just a simple sales plan is the most fundamental principle of Sales 101: your existing customers are easier to sell to than new prospects!
• .CrossPointsGroup.com Connect with us:
Increase the Add-On or Enhancement Sales from your Contract Work
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Once again, your easiest
sales are going to be to
your existing customers
Clone your Best Customers and Contracts!
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All your new sales need to be clones of your most profitable sales and contracts.
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Set a Targeted Prospect List
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Be specific on the prospects, accounts, properties, and customers that meet your new sales template(s).
Otherwise, you will spend more Chase time with bad prospects than
Face time with good ones!CrossPointsGroup.com Connect with us:
Perfect your Sales Process
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Every sales process should revolve around the ability to
deliver solutions to your prospects ‘needs’ based on your
overall value proposition
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Develop Content that Supports your Value Proposition
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Remember, in the new sales world we live in, prospects want to be educated during their research and
discovery process when they are looking for new business partners and service providers
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Provide Guidance and Leadership to Your Sales Team
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In many service industries there will always be many forms of sales opportunities, keeping your team focused on the right opportunities will be the most important role of a Sales Leader!
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NEED MORE HELP?CONTACT US FOR MORE INFORMATION ON SETTING UP A STRATEGIC SALES PLAN FOR YOUR COMPANY
Office: 800/820-2590Email: [email protected]: www.CrossPointsGroup.com Skype: Sean.CrossPoints
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