CONSISTENCY IS KEY WHEN IT COMES TO CONTENT…
“80% of success is just showing up.
–Woody Allen
“
MISS A BEAT?HOW DO YOU MAKE SURE YOU DON’T
BASELINE RHYTHMSTART BY STICKING WITH A
BASELINE CONTENT RHYTHM
1 7 30 4 2 1Daily Weekly Monthly Quarterly Bi-annually Annually
Social Posts Blog Posts In-Depth Articles
Long-form Content
Web-cast, print publication
Big Event or “Big-Idea” content
THEN BUILD THE TEMPOUNTIL YOU FIND THE
PERFECT RHYTHM
BUILDING TEMPO INCREMENTALLY WILL HELP YOU IDENTIFY YOUR
value
effort
IDEAL RHYTHM
MISS THEIR DEADLINESEVEN THE BEST TEAMS SOMETIMES
“I love deadlines. I love the whooshing sound they make as they go by.
–Douglas Adams
“
CONTENT BUFFER ZONEGIVE YOURSELF ROOM FOR ERROR BY MAKING A
GIVE YOURSELF TWO WEEKS WORTH OF BUFFER CONTENT
BUFFER-ZONE
AHEAD OF THE CURVE?GREAT, BUT HOW DO I STAY
CREATE A CONTENT “PIGGY-BANK”
CONTENT PIGGY BANK?WHAT THE HECK IS A
CONTRIBUTE TO THEM INCREMENTALLY
IT’S A CENTRALIZED PLACE TO STORE EVERGREEN TOPIC IDEAS AND
GREAT TOOLS FOR CONTENT PIGGY BANKS ARE
Google Sheets Pinterest
90% OF THE YEAR…YOUR RHYTHM MIGHT BE PERFECT FOR ABOUT
AUDIENCE INTEREST PEAKS…BUT EVERY INDUSTRY HAS THOSE TIMES WHEN
THIS PEAK MIGHT LOOK VERY DIFFERENT FOR DIFFERENT AUDIENCES
everyone else
your audience
TAKE ADVANTAGE OF THE INCREASED ATTENTION
PLAN FOR THESE PEAKS SO YOU’RE PREPARED TO
PLANNING IS THE MOST IMPORTANT THING!!
WHEN IT COMES TO SUSTAINABLE CONTENT RHYTHM
“Before you [even start to] think specific content and distribution, get your content engine into place.
Having the people, process and technology in place first will really help you to maintain a
long term content effort.
–Deirdre Breakenridge
“CEO of Pure Performance Communications and Adjunct Professor at NYU