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and
effective
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The following presentation feature works created either by professional presenters or amateur PowerPoint fanatics. We insist that everyone try to attempt to recreate of re-enact any activity performed during this presentation. Consequences including higher sales, larger bonuses and fast
tracking your careers.
This material is not for you if you want to remain a marginal corporate citizen.
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There are 35,000 presentations happening every 10 minutes.
SO MILLSION ARE DYING RIGHT
NOW.
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For full report
For brochureFor reference
For handouts
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Before we start, who the hell is this guy?
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LET’S GO THROUGH MY RESUME, BUT DO YOU REALLY CARE?
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INSTEAD, HOW ABOUT I SHOW THIS?
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Today’s agenda
1. Our misconception2. The secret of being
great3. The easy 3 steps
And a bonus
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Our
MisconceptionAbout presentation
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New things are scary, and risky
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Creativity is only for kids
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Mostly, we must do what others do.
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It is 2014, but 99% of
people still working in
1994.
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THE SECRET…is not so secret at
all
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THREE “I”sInformedImpressedInspired
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MARKETING gets you informed and impressed
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ART gets you inspired
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MARKETER + ARTIST = GREAT PRESENTATION
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Most of us can only remember
3 THINGSso PAY ATTENTION!
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1st stepBe a STORYTELLER
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Culture, Moral and civilization built on
STORIES.
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A story has a beginning, a middle & an end.
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A story has a beginning, a middle & an end.
Little Red Riding Hood got lost on her way to grandma’s house.
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A story has a beginning, a middle & an end.
She was fooled into thinking that the big bad wolf is her grandma.
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A story has a beginning, a middle & an end.
She was saved by the hunter and escaped the wolf’s clutches. She would never wanders alone in the woods again.
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You are the STORYTELLER! You are the DIRECTOR!
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2nd stepSHOW ME THE MONEY!
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Arrange relationships amongst the information
Is it possible to arrange the information by dividing the space into a vertical and a horizontal axis? If yes, how you arrange the elements also has significance. Examples of sections on the vertical and horizontal axes
- Points/ detailed explanation - Definitions, abstract concepts/ concrete examples - Compare and contrast/ points to consider - Purpose/ means, points to remember - Options/ advantages, disadvantages etc.
Examples of arrangement on the vertical axis (top to bottom)- Order, importance, hierarchy, elevation etc.
Examples of arrangement on the horizontal axis (left to right)- Time, sequence, evolution, development, grade etc.
Change Info into Expressions that Can Be Read as Is
-32-
How much is your presentation worth?
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Presenter:Business attire $800Laptop $800Travel expense $102hr presentation$100Total$1,710
Six Audience:Business attire $3000Leather shoes $18002 working hours$600Total$5,400
What if your slide does not cover their cost?
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“You have part of my attention – you have the
minimum amount.”
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Maybe create a PERSONA
TIME and ATTENTION
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Because you are bringing them
VALUESNOT THE
PRODUCTS
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Help them to save time?
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Help them to find peace?
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Help them to make more money?
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3rd stepPRACTICE
PRACTICE
PRACTICE
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Steve Jobs rehearses for many hours over many days. A BusinessWeek reporter who profiled Jobs wrote, “His sense of
informality comes after grueling hours of practice.”
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For every presentation you need:
hours of creating the story
hours of making slides
hours of rehearsal
hours of feedback
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What do we do now?
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#1Look at interesting ads
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#2Be a customer
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#3: Try out new ideas to present
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You will stand out!
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Little
BONUSfor you
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How to make your slides
ROCK
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Tip #1what is your
MESSAGE
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What is the whole point of sending a message
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Tip #2keep it
SIMPLE
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“Today we’re introducing a new, portable music player that weights a mere 6.5 ounces, is about the size of a sardine can, and boast voluminous capacity, long battery life, and lightning-fast transfer speeds.”
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“1000 songs in your pocket.”
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Tip #3stunning
IMAGES
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They are fun to look at, but do they fit in your story?
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“we are actors and we get paid to fake
a smile.”
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Tip #4beautiful
COLORS
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Stop using those templates!
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Pick a color works for YOUR theme
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Tip #5make them say
“YES”
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Audience always have
3 typical questions
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Getting to say “YES” means answering their questions
Why
What
how
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Getting to say “YES” means answering their questions
Why
What
how
Why should I care about your presentation?
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Getting to say “YES” means answering their questions
Why
What
how
What should I do?
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Getting to say “YES” means answering their questions
Why
What
how How can you help me?
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Coming soon…
How to treat different audience
Different types of presentation
Context vs. graph
Body language and speaking up
Getting people’s attention…
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