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Page 2: How to create Facebook Custom Audiences [for all websites including Wordpress site]

Facebook Custom Audiences

1. What are Facebook Website Custom Audiences (WCA)

2. What are the benefits of WCA?

3. How to create Facebook WCA?

4. How to insert the pixel code to a Wordpress site?

http://www.social-media-in-marketing.com

Page 3: How to create Facebook Custom Audiences [for all websites including Wordpress site]

What are FB WCA?

Website Custom Audiences is an ad targeting option that lets advertisers find their existing audiences among people who are on Facebook. You can use the ads create tool or use Power Editor to create a Custom Audience.

http://www.social-media-in-marketing.com

Page 4: How to create Facebook Custom Audiences [for all websites including Wordpress site]

Why is it so awesome? • Target fans organically.

• Target your email list or offline customers

• Reach people who may not be either an offline customer or a Facebook fan, but who visited your website.

• Isolate specific visitors within these Website Custom Audiences. • Focus only on those who visited a specific

page or section of your site, or

• Focus those who visited pages that included a particular keyword in the URL.

• The customization potential is incredible.


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