Transcript
Page 1: How to Create Awesome Google Analytics Dashboards & Reports

MARCH 5, 2015

HOW TO CREATE AWESOME GOOGLE ANALYTICS DASHBOARDS & REPORTS

Jenny Halasz

President, JLH Marketing

@ JennyHalasz

Page 2: How to Create Awesome Google Analytics Dashboards & Reports

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@JennyHalasz #SMX #32D

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@JennyHalasz #SMX #32D

http://bit.ly/GADashSMX15

To use: 1. Login to GA 2. Paste in the browser 3. Select the account to apply it to

TODAY’S MOST USEFUL LINK

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• Customizable • Applicable to any GA Segment • Set up auto-email • Printable reports • Impress your boss • You only set it up once • FREE

PROS OF GA DASHBOARDS

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• Not user friendly • Relies on you to know what you need • Requires you to set up segments • Only holds 12 widgets per dashboard • Can’t filter by Metric values

• … but it’s free, so what do you expect?

CONS OF GA DASHBOARDS

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How Did People Get to

Your Site?

What Did They Do While They

Were There?

How and Why Did They Leave?

WHERE TO START?

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How Did People Get Here?

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What Did They Do?

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Why Did They Leave?

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Edit the Title, instead of “Pages/Session”

Choose a Layout

Even Customize Your URL!

Add Filters

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CHANGING DISPLAY OPTIONS

Choose different Dimensions or Metrics

Change row display

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USING FILTERS - SIMPLE

“Only show” or “Don’t show”

Selection criteria

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USING FILTERS - REGEX

Selection criteria

• Use | to separate items – creates “OR” • Use .* as a wildcard • .*/category means match anything before /category • category/.* means match anything that comes after category

• Test your expressions on the actual report

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OTHER FUN THINGS

Set up once, daily, weekly, monthly, or quarterly

Email to anyone

Share with everyone on the account

Export a PDF

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CUSTOM REPORTS

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Ask questions to determine importance: • Which things do we want to know? • What parts of the site are important? • How can we use these as part of our strategy? • When does our traffic arrive? • Where can we improve? • Who is visiting our site?

CUSTOM REPORTS

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CUSTOM REPORTS

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

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CUSTOM REPORTS

Metrics: Things you want to measure

Dimensions: Containers you want to use

Filters: Things to include or not include

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• Solidify/Contradict a hypothesis • Predict a problem • Ensure mistakes are caught • Open a new horizon • Maintain status quo • Teach us about behavior … and so much more!

THINGS DATA CAN DO

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Data is just data. Analysis leads to insight.

That useful link again:

http://bit.ly/GADashSMX15

REMEMBER:

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