Download - How to Create a Blog Media Kit
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MEDIA KIT BOOTCAMP
F A B C O N 20 1 5
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INTRODUCTIONAnnelies Zijderveld@anneliesz
- 14 years in food marketing- Online community manager- Blogger – thefoodpoet.com- Digital media expert- Cookbook author - Steeped
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LAYING THE GROUNDWORKWho already has a media kit?
----------------Who has worked with brands before?
------------------Who is interested in working with brands?
-------------------What do you want to learn about media
kits?
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THE GRAND TAKEAWAYIf you only leave with one thing…
Our goal in this workshop is for you to have a working draft of to tweak and
firm up to a final media kit.
Start Here: Each of us is an expert at something.
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THE POINT OF A MEDIA KIT
Make the introduction.
Set the tone.
Define your value.
Start the conversation.
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MEDIA KIT TIPS FROM THE PR AGENCY PROS
LOS ANGELES NEW YORK Include images. Readership & social stats Social media footprint Speaking experience Include engagement info. TV, radio, or video
experience Provide a recommendation. Market – where do you live Understand company goals: Available to travel
companies want to move product / profits.
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MEDIA KIT AS BRAND EXTENSIONReady-to-Wear or Haute Couture?
Think for a moment about how many pitches a brand might receive at any moment. How can yours stand out?
Develop a media kit that lets your personality shine.
Exercise: We are going to spend some time to begin to define your blog personality into your media kit.
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EXERCISE: BRAND BITS
1/ Define your blog brand’s personality in three words.
2/ Do you have a logo, motif, visual art or typography that is a vital part of your blog?
3/ Do you have a head shot photo?
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EXERCISE: LET’S BUILD A MEDIA KIT
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MEDIA KIT: DEFINING VALUE1/ Know your numbers.
2/Knowledge & mastery of a platform.
3/ Creative ideas for executing paid media.
4/ Expert in your topic.
5/ Knowing your readers & audience.
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EXERCISE: DEFINE YOUR VALUE1/ Do you know your social media footprint? Take 10 minutes to start jotting down our numbers.
2/ Where do you feel you are strongest online? List where you feel you make the most impact in
social media and detail why you think you excel in that platform.
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EXERCISE: DEFINE YOUR VALUE
1/ Who are your readers? What is their age? Mostly women or mostly men? Where are they located?
Spend 10 minutes on Google Analytics to begin building your demographic profile.
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EXERCISE: DEFINE YOUR VALUE1/ What are your top 3 posts about? Have you
tried duplicating that success with similar posts?
Jot down the titles of those 3 posts.
2/ If you’ve done work with brands before, what kinds of posts resonate best with your readers?
Always keep your readers first.
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YOUR SKILLSET DEFINEDWhere do YOU excel off your blog:
1/ What 3 adjectives would a co-worker or friend use to describe you?
2/ Jot down your skills outside of blogging that might fit into brand work.
3/ Have you done any TV / radio / video? Do you like to travel?
4/ Personality plus: Are you a people person? Do you like to teach?
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EXERCISE: PRE-PITCHPitch Lust: Make the Pitch Personal
1/ Name three companies with whom you would like to work.
2/ Which of those products do you have or use regularly?
3/ Write down three ways you have personally used the products.
4/ Write down two attributes you love for each product in your list.
5/ Do you currently follow these brands on social media? Take a minute to follow them now or later today.
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EXERCISE: MAKE THE PITCH1/ If brands work with bloggers to boost sales,
how can you help them achieve their goals?
2/ Have you spent time getting to know the brand’s personality online and where they shine, as well as where they come up flat?
3/ Pick a brand and quickly jot down three ideas of how you could work with them. We want pie-in-the-sky and low-hanging fruit!
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MAKE THE PITCHPick a company from your pitch lust list.
Spend 10 minuteslooking at their site& blog. Write down3 keywords used.Write down their social imprint. Begin a 1 paragraph query.
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MEET & GREET
Meet five new people.
Tell them something in which you excel.
Find out something in which they excel.
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THANK YOU!Annelies Zijderveld, Citron Presse
Creative Web: anneliesz.comTwitter: @annelieszSnapchat: @annelies.z
Email: [email protected]