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HOW TO CHOOSE THE RIGHT AGENT TO SELL YOUR PROPERTYBy Bernadette JansonBernadette Janson is the founder and director of The School of Renovating. She is fanatical about renovating and loves sharing twenty years of knowledge and experience. Bernadette can be contacted at [email protected]
Bernadette JansonRenovator I Author I Speaker
TABLE OF CONTENTS
INTRODUCTION //1HOW MUCH TO BUDGET //3OVERVIEW //4PREPARATION //5HOUSEKEEPING //6DUE DILIGENCE //1TOPIC //1TOPIC //1TOPIC //1TOPIC //1TOPIC //1
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INTRODUCTION
The family home is often the biggest investment many Australians will
own and so selling it is an important step and requires some thought
and preparation to get the best result .The right agent can add tens of
thousands to your sale price .
To be a savvy seller it is wise to do a little research before you start
making moves to list your property so that you select the right agent
for the task.
.
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STEP 1
CHECK OUT THE COMPETITION
In the months leading up to listing your property
attend as many open inspections and auctions in
your local area as possible.
You do this for 3 reasons:
• To get a feel for the properties and the prices
they are fetching
• To get an understanding of how each of your
local agents operate
• To compare your own property with its
competition in terms of features and
presentation.
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STEP 2
DETERMINE YOUR PROPERTY’S VALUE
You need to have a good idea of the value of your
property before you approach any agents.
• Monitoring open inspections and sales in the
area may be enough
• You can also request a Market Comparison
Report from one of the larger agencies.
• Some vendors also engage a valuer.
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STEP 3
ADD SOME NUMBERS TO THE MIX
From the market comparison report tally up the
number of properties sold for each agent
Note that this exercise should be done per agent
not agency. It is the right person you are looking
for, not the office.
You may also want to tally up the days on the
market for each agent as well although I tend to
be a little wary of this because often the days on
the market have more to do with the vendor .
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STEP 4
PREPARE A SHORTLIST OF AGENTS
Make up a short list of 3 agents in the top 50% of
sales.
The following qualities are essential.
1. Good local knowledge.
2. Good people skills, friendly and outgoing.
3. Returns calls promptly and follows up after
opens etc.
Set Up the meetingBy the time you get to meet the agents you will have a lot of knowledge about them already. Don’t share your finding with them, this will help fine tune the B.S meter.
Just work through the questions and let the agents share their knowledge and expertise with you. You will be able to work out quickly if its cheap talk or not.
The following questions will help tease out the information you need to make your decision.
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1How long have you been in the business ?
You are looking for someone who has had substantial selling experience , can handle any scenario that comes along and has plenty of energy to sustain enthusiasm for your property for as long as is necessary.
You may think this is being overly pedantic but this person is going to be negotiating a huge sum of money on your behalf .. be fussy.
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2How many similar houses have you sold in my area in the last 6 months?
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3How much and how long
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4Advertising
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5What makes you different
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6Fees
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7Method Of Sale
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8Fees
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9Curly questions
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Property sold
Property Sold
Property Sold
Local
Approachable
Good follow up
Experience
Appraisal